Online ad rates, we're told, are on an express train to zero, helped along by gagillions of impressions generated by Facebook, Twitter and its ilk, and the networks, exchanges and targeting technologies that allow advertisers to buy audience as a commodity, without dealing with individual sites at all.
And while the recession has put another hit on CPMs -- the term ad buyers and sellers use as shorthand for the cost for 1,000 impressions -- across the web, some sites can still pimp fat ad rates either by virtue of their reach, specialized audience or unique environment.
Who's getting the best ad rates on the web today?
Yahoo's Home page - $600,000 a day
CBS March Madness - $70/CPM
HULU - $35/CPM
Daily Candy - $70/CPM
AOL's Home Page - $500,000 to $700,000 a day
You Tube Home Page - $400,000 a day
ABC.com - $45/CPM
Kim Kardashian's Tweet Stream - $10,000 per tweet
WSJ.com Video - $75-$100/CPM
WebMD - $40-$60/CPM
Martha Stuart - $25/CPM
Forbes.com - $90/CPM
Bloomberg.com - $50/CPM
Turner Networks - $500,000 (day long home page exposure)
Espn.com - $22/CPM
Economist.com - $91/CPM (takes over website)
National Enegry Blog - $364/CPM
Linkedin.com - $3 to $75/CPM
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