Lower My Cost Per Click: ppc

Showing posts with label ppc. Show all posts

September 22, 2010

Criteo CPC platform includes display ad inventory

A new release from PPC retargeting firm Criteo may help brands better control their display ad spending. Called the Criteo Performance Optimization Platform, the new release allows marketers to use CPC bidding in the display ad space; brands can bid to the category level, giving them control over exactly where ads will be placed.

"There has been a fundamental shift across industries to self-service technologies. With the introduction of Google AdWords, advertisers experienced the benefits from having visibility and control of search campaigns but had not yet had this control in the display space," said Greg Coleman, President of the Huffington Post.

"Criteo's new platform marks an important development for display advertising, solving one of this tactic's biggest shortcomings - inflexibility. Criteo now provides advertisers complete control over all components of their retargeting display campaigns."

The new platform allows marketers to retarget display ads through cost per click bidding. Brands can create customized product categories so that their ads are hyper specific, at the same time optimizing cost-of-sales within product categories.

"For the first time, online display advertisers have access to the same level of flexibility, control and performance as they do in search," said JB Rudelle, CEO and co-founder of Criteo. "The Performance Optimization Platform was the next logical move for us after bringing CPC personalized retargeting to the market. Criteo's new self-service platform empowers our more than 700 clients to fully control their ROI down to the product level."

In the system, bids can be placed in real time and according to customized categories. Marketers can manage campaigns by defining and tweaking what categories include and then determine ads according to where the consumer is in the purchasing funnel. As the campaign proceeds, brands can monitor how things are going, tweak and adjust budgets or replenish the campaign as needed.

by Kristina Knight

June 25, 2010

10 Tips for Advertising on Facebook

By PPC Here.

Every day, about 200 million people log onto Facebook, spending an average of 14 minutes on the site—adding up to about seven hours per month!

This high number of engaged users represents a huge potential advertising audience for your business. If you choose to tap into this audience, consider following these 10 tips for advertising on Facebook:

1. Familiarize yourself with Facebook’s advertising guidelines. Facebook has very strict requirements for the types of ads you can place on its site. For example, ads can’t contain audio that plays automatically; they can’t contain excessive repetition; and they can’t promote “get rich quick” opportunities. Make sure you adhere to these rules or your ad will be rejected.

2. Make sure your ad text isn’t annoying. Facebook has a feature that neither Google nor Bing has: You can close ads you don’t like. Just click on the gray box at the top right corner of the ad. Facebook will ask you why didn’t like the ad, and you can offer your feedback. If enough people close the ad it won’t be shown anymore. So if you actually want your ad to last beyond a few days or even a few hours, make sure it’s not too pushy.

3. Find a relevant and attractive image for your ad. While ads on the major search engines can’t contain images, Facebook ads allow for one image. When I signed into my Facebook account today, for example, I came across an ad for Caribbean real estate containing a beautiful image of an island surrounded by clear, turquoise water. Be sure to pick an enticing image that highly relates to your product or service. Then you’ll get more qualified clicks.

4. Familiarize yourself with the different ways you can target users. With Facebook, you can target people based on many different factors. You can show your ads to people of a certain age, people in a certain city or country, or people who had a certain college major. You can target single people, Republicans, or employees of a specific company. You can also target people based upon their interests, whether it be snake charming, fly fishing, or cross stitching. Determine your target audience, and then advertise to these people alone.

5. Determine the main purpose of your advertising campaign. Decide whether your main aim is to have users become familiar with your brand, or to generate leads or sales. If it’s the former, then cost per impression advertising is probably the better option. If it’s the latter, then cost per click advertising is likely your better option.

6. If you don’t have a lot of money, don’t spend a lot. You can be a thrifty advertiser with Facebook. According to Facebook’s Help Center, the minimum required daily budget is $1 for both cost per click and cost per impression advertising. The minimum cost per click is 1 cent and the minimum cost per impression is 2 cents. Just keep in mind that if you have a lower budget your ad will be shown less frequently.

7. Use Facebook’s bid estimator to help you set your bid. If you really have no idea what bid amount will get your ad a good amount of exposure, take advantage of this tool. While creating your ad, enter your targeting criteria, and then go through to step 4. The bid estimator will show you the range of bids that are winning auctions among ads like yours.

8. Make the most of the advertising space you’re allotted. Facebook allows 25 characters for the ad’s title, and 135 characters for the ad’s body. While Google also allows 25 characters for its ads’ titles, it only allows 105 characters for the ad’s body (70 for the ad’s text and 35 for the display URL). So take advantage of Facebook’s extra space by including all the information you think will prompt qualified clicks.

9. Monitor your ads’ performance with Facebook’s Ads Manager and Facebook reports. These resources will tell you how many people saw your ads, how many people clicked on them, and your click-through rates. They will also tell you how much you’ve spent, the types of users who have seen your ads, and the types of users who have clicked on your ads. This information shows you which of your ads are successful, and which need improvement. Modify your ad campaign based on this information.

Check out this Facebook advertising blog for more tips on good Facebook advertising techniques. It contains common Facebook advertising mistakes, information about new Facebook advertising features, and detailed tutorials for advertising on Facebook. This video, for example, takes you through

April 29, 2010

Top 10 paid apps for March 2010 based on buy attempts:

Top 10 paid apps for March 2010 based on buy attempts:

Assassin’s Creed 2: Multiplayer: $2.99
All-in-1 Gamebox: $0.99
Sniper Strike: $0.99
Angry Birds: $0.99
Secrets of Success: $0.99
Final Fantasy: $6.99
Flaboo!: $0.99
Rudolph’s Kick n Fly: $0.99
Nukeball: $0.99
Daily Fail: $0.99

Top 10 most recommended apps among Chorus community March 2010:

FastMalls: Free
LoKast: Free
Skee-Ball: $0.99
5-0 Overload: Free
Twit: Free
Evil Overlord: Free
Angry Birds: $0.99
Pic2shop: Free
Pocket God: $0.99
NBA Live by EA Sports: $6.99

January 13, 2010

Google premieres click-to-call mobile ads

Google recently announced that beginning in January 2010 they will be showing location targeted business phone numbers and addresses in Mobile Ads that are viewed on high end smartphones. This new feature will allow people searching from their mobile device to click-to-call businesses just as easily as they click to visit websites.

This is an exciting development for pay-per-click (PPC) advertising because these click-to-call actions are extremely relevant leads and should be frequently converted into customers. When searches are performed on high-end mobile devices with full HTML browsers (iPhones, Android, Palm WebOS), Google AdWords will communicate with the user’s mobile GPS to determine geographic location of the search. With this information, Google is able to show the phone numbers and business addresses for the closest advertisers which will appear in a fifth line of ad text. This is an extremely convenient development for people who use the mobile browsing capabilities on their phones.

This is not only exciting for potential customers, but for advertisers as well. Advertisers will be charged the exact same way they are charged for clicks to their website and will not incur additional charges for receiving a call from a click. Who doesn’t want more highly targeted, relevant traffic for the same price, right?

In order to make Google AdWords Mobile Ads appear with a location-specific click-to-call phone number, advertisers need to make sure their Google AdWords Campaigns are targeting all mobile devices with full HTML browsers. Phone numbers and business addresses must also be added in the locations section of the Campaign settings.

To learn more about implementing click-to-call Google AdWords Mobile Ads, contact a qualified PPC Management Company.

January 05, 2010

CPC: DWI Keywords

220 DWI Keywords (selected states)

1. dwi attorney
2. dwi lawyer
3. dwi lawyers
4. dwi attorneys
5. dwi
6. dwi defense lawyer
7. dwi defense attorney
8. dwi defense
9. nj dwi lawyer
10. nj dwi attorney
11. nj dwi
12. nj dwi law
13. dwi law
14. dwi law firm
15. nj dwi lawyers
16. dwi expungement
17. nyc dwi lawyer
18. nj dwi laws
19. dwi lawers
20. nj dwi defense
21. dwi defense lawyers
22. dwi defense attorneys
23. nj dwi attorneys
24. dwi legal
25. dwi courts
26. dui dwi attorneys
27. dui dwi attorney
28. dui dwi lawyers
29. dwi in nj
30. dui dwi lawyer
31. dwi help
32. dwi information
33. judge dwi
34. nyc dwi attorneys
35. nyc dwi lawyers
36. nyc dwi attorney
37. dwi attornies
38. dwi lawer
39. dwi law firms
40. lawyers for dwi
41. best dwi attorney
42. best dwi lawyer
43. lawyer for dwi
44. dwi immigration
45. dwi injury
46. dc dwi
47. pa dwi
48. nyc dwi
49. dwi lawyers in nj
50. ocean county dwi
51. criminal dwi
52. juvenile dwi
53. dwi process
54. dwi schools
55. dwi courses
56. beat dwi
57. beat a dwi
58. dwi lawyers new york
59. new york dwi attorney
60. new york dwi lawyer
61. new york city dwi lawyer
62. dwi attorney lawyer
63. dwi laws in nj
64. dwi attourney
65. dwi lawyers in
66. best dwi lawyers
67. board certified dwi lawyer
68. attorney for dwi
69. dwi attorney search
70. dwi attorney in
71. qualified dwi attorney
72. experienced dwi attorney
73. dwi defense law firms
74. qualified dwi lawyer
75. experienced dwi lawyer
76. board certified dwi attorney
77. fort bend dwi lawyer
78. dwi lawyer fees
79. nh dwi lawyer
80. nh dwi attorney
81. travis county dwi attorney
82. dwi criminal defense
83. dwi legal representation
84. mn dwi lawyer
85. mn dwi attorney
86. dwi defense law
87. dwi legal help
88. national center for dwi courts
89. supreme court dwi
90. david burrows dwi
91. dwi fees
92. dwi education
93. dwi search
94. local dwi
95. dwi photo
96. no dwi
97. dwi s
98. 4 dwi
99. info dwi
100. dwi check
101. dwi photos
102. dwi 1
103. dwi cost
104. 2 dwi
105. dwi list
106. 3 dwi
107. highest dwi
108. dwi job
109. dwi questions
110. dwi forms
111. joba dwi
112. dwi 2009
113. mock dwi
114. dwi ride
115. dwi manual
116. dwi memorial
117. matt sullivan dwi
118. dwi wall of shame
119. phelps dwi
120. dwi auction
121. garrido dwi
122. first dwi
123. dwi services
124. dwi report
125. dwi history
126. dwi classic
127. dwi images
128. dwi wikipedia
129. dwi data
130. dwi reduced
131. most dwi
132. dwi guy
133. dwi blog
134. dwi download
135. dwi costs
136. dwi pictures
137. dwi advice
138. ca dwi
139. davis dwi
140. ar dwi
141. third dwi
142. douglas davis dwi
143. dwi level 5
144. dwi stories
145. az dwi
146. dwi video
147. dwi definition
148. dwi evaluation
149. dwi commercial
150. dwi training
151. dwi story
152. dwi doctor
153. hecker dwi
154. dwi procedures
155. dwi file
156. doug davis dwi
157. dwi task force
158. mo dwi
159. dwi screening
160. dwi consultants
161. dwi listings
162. john higgins dwi
163. dwi lookup
164. dwi enterprises
165. dwi tracker
166. dwi assessment
167. dwi level 2
168. westchester dwi
169. dwi games
170. dwi forum
171. stop dwi
172. dwi forums
173. dwi test
174. dwi database
175. dwi videos
176. teacher dwi
177. dwi pics
178. dwi intervention
179. dwi dude
180. ma dwi
181. celebrity dwi
182. sweeney dwi
183. dwi article
184. sullivan dwi
185. john sweeney dwi
186. barkley dwi
187. queens dwi
188. define dwi
189. dwi assessments
190. dwi faq
191. remove dwi
192. matthew sullivan dwi
193. md dwi
194. canada dwi
195. stallworth dwi
196. dwi wiki
197. dwi in pa
198. dwi bond
199. newsday dwi
200. michael phelps dwi
201. joba chamberlain dwi
202. dwi journal
203. cost of dwi
204. dwi in canada
205. dwi stand for
206. dwi ride home
207. bush dwi
208. elpaso dwi
209. information on dwi
210. the dwi guy
211. stop dwi classic
212. dwi in mo
213. stop dwi tournament
214. annette griffin dwi
215. 1st dwi
216. history of dwi
217. dwi in md
218. cost of a dwi
219. dwi canada entry
220. fighting a dwi
221. getting a dwi

Source: Lazworld.com Inc.

December 11, 2009

How Will The Real-Time Web Influence PPC Keyword Pricing?

Google isn't the only search engine that rolled out real-time search this week. On Thursday, Yahoo began serving up recent Twitter tweets in Web search results under the "buzz" category. While you can still see relevant tweets about the most popular topics in the expanded Yahoo News shortcut, you also can view tweets about some of the less-popular trending topics in the search results.

With search engines changing the game, streaming in information from Twitter, Facebook, MySpace and more, how will this trend influence the price for pay-per-click search advertising keywords? Take a look at Google's feature that allows tweets to stream in real time. What if Google added this feature to the right rail and allowed paid search ad results to stream in real time, matching keywords or sentiment in the Twitter stream? The right rail would allow PPC ads to serve up and change on the fly.

Google has been known to push the bar in innovation. For example, in 2008 it added the ability to search a company's Web site from its main search engine. And while it may not seem a mind-blowing innovation today, when launched the feature amazed even the most avid searchers.

Industry opinion on whether real-time Web and personalization will change pricing for PPC campaigns are as diverse as those who answered the question.

Matthew Diehl, Charles River Interactive search strategist, believes real-time SERPs will capture consumer attention, keeping eyes glued to the search engine query results on the page longer. It's a way to capture consumer attention for more than the few seconds it takes to scroll the page.

Someone interested in a topic returned in real-time results will now spend 30 seconds, a minute or a few minutes reviewing the query, he says. "I think advertisers will pay for that," Diehl says. "The result will be increased bid prices for PPC key phrases."

The industry will see the greatest impact on key phrase bid prices for trending topics, specifically ones that have been thrown into the limelight. Diehl says competitors will flock to trending topics to capture their share of the search market. Existing advertisers, who potentially could have been paying 10 cents a click, might need to spend dollars per click to maintain their presence for key phrases.

"I know quite a few SEOs who are thinking of getting into PPC," says aimClear CEO Marty Weintraub. "Really, the organic SERPs are vanishing in light of universal search and real-time search. SERPs are getting difficult to measure because of personalized search. Ironically this serves Google's need to sell advertising. The harder the organic SERPs are to handle for SEOs, the more clients need PPC to make sure they're on the page to sell, brand and defend."

Omnicom Media Group Director of Strategic Operations Eric Anderson provides a couple of reasons why he doesn't think Google's real-time search results will influence PPC keyword pricing. "First, real-time results are more recent, but there's no guarantee that they are more relevant," he says. "Secondly, real-time results are selective in that only some keywords will generate real-time results and may only do so for periods of time."

For example, a query for "apple tablet" gets real-time results, while a query for "apple iPod" does not. Not now, anyway. Also, he says, savvy PPC advertisers already take advantage of buzz and trends, adjusting prices accordingly.

Anderson does, however, believe real-time search creates more opportunities for companies tapping into SEO and social media. Similar to the front page of newspapers, the most current real-time search results take up valuable above-the-fold real estate on a query page that can cause some links to decline in ranking that had previously been vetted through Google's normal relevance rankings.

Peter Young, an SEO guru at Holistic Search with a hand in paid search, believes personalized search and real-time Web results have the potential to influence not only the price of keywords, but the performance, too. He points to personalized search as presenting advertisers with "a potential quandary," particularly given the degree of uncertainty today around the impact of personalized search on organic results.

Paid search could provide increased visibility and a consistent mechanism to keep rankings in check, he says, something marketers really have not been able to control. Whether or not this transitions into more of an instant, real-time auction model to bid on PPC phrases is anyone's guess. Some believe that model already exists. Others believe bidding on keywords could take another turn.

Doing so could potentially provide an environment more in line with the early days of paid search. To a certain degree Young can't help feel it would undermine the whole mechanics of quality scores.

"For now, I can't help thinking that Google will just sit back and watch and learn the effects of their latest implementations; however, with Google, you can never guarantee anything," he says.

On another note, what tools are you working on to make SEO or PPC campaigns easier? What tools do you think the industry needs that have not been developed? What features does search lack?

by Laurie Sullivan.

2237 Google Local Business Center Categories

12/01/09 - Google Local Business Center Categories

Abortion Clinic
Abrasives Supplier
Abundant Life Church
Accountant
Accountants
Acoustical Consultant
Acting School
Acupuncture Clinic
Acupuncture School
Acura Dealer
Addiction Treatment
Addiction Treatment Center
Adoption Agency
Adult Day Care Center
Adult Education School
Adult Entertainment
Adult Entertainment Club
Adult Entertainment Store
Adult Foster Care Service
Advertising Agency
Aerobics Instructor
Aerospace Company
African Goods Store
African Restaurant
After School Program
Agricultural Service
Agriculture
Airbrushing Service
Airbrushing Supply Store
Aircraft Rental Service
Aircraft Supply Store
Airline
Airports
Airport Parking Lot
Airport Parking Service
Runway
Airport Shuttle Service
Tarmac
Airport Terminal
Airstrip
Air Compressor Repair Service
Air Compressor Supplier
Air Conditioning Contractor
Air Conditioning Repair Service
Air Duct Cleaning Service
Air Filter Supplier
Air Force Base
Air Traffic Control Tower
Alcoholism Treatment Program
Allergist
Alliance Church
Alternative Medicine
Alternative Medicine Practitioner
Alternator Supplier
Aluminum Supplier
Aluminum Welder
Ambulance Service
American Restaurant
Amish Furniture Store
Ammunition Supplier
Amusement Center
Amusement Machine Supplier
Amusement Park
Amusement Ride Supplier
Anesthesiologist
Anglican Church
Animal Control Service
Animal Hospital
Animal Protection Organization
Animal Rescue Service
Animal Shelter
Animal Watering Hole
Anodizer
Antique Furniture Restoration Service
Antique Furniture Store
Antique Store
Apartment Building
Apartment Rental Agency
Apostolic Church
Apparel
Appliances
Appliance Parts Supplier
Appliance Repair
Appliance Repair Service
Appliance Store
Appraiser
Appraisers
Aquarium
Aqueduct
Arboretum
Archaeological Site
Archery Range
Archery Store
Architect
Archive
Armenian Church
Army & Navy Store
Army Facility
Aromatherapy Service
Aromatherapy Supply Store
Art
Artificial Plant Supplier
Artist
Arts Organization
Art Center
Art Gallery
Art Museum
Art Restoration Service
Art School
Art Supply Store
Asbestos Testing Service
Asian
Asian Grocery Store
Asian Restaurant
Asian Restaurants
Asphalt Contractor
Assemblies of God Church
Assisted Living Facility
Association
Athletic Facilities
Athletic Field
Athletic Fields
ATM Location
Atoll
Attorney
Attorneys
Attorney Referral Service
Attractions
ATV Dealer
ATV Repair Shop
Auction House
Audiologist
Audio Visual Consultant
Audio Visual Equipment Rental Service
Audio Visual Equipment Repair Service
Audio Visual Equipment Supplier
Auditorium
Audi Dealer
Austrian Restaurant
Automobile Storage Facility
Auto Auction
Auto Body Parts Supplier
Auto Body Shop
Auto Broker
Auto Dent Removal Service
Auto Electrical Service
Auto Glass Shop
Auto Insurance Agency
Auto Machine Shop
Auto Parts
Auto Parts Store
Auto Radiator Repair Service
Auto Repair
Auto Repair Shop
Auto Restoration Service
Auto Spring Shop
Auto Sunroof Shop
Auto Tag Agency
Auto Tune Up Service
Auto Upholsterer
Auto Wrecker
Aviation Consultant
Awning Supplier
Baby Clothing Store
Baby Store
Bagel Shop
Bail Bonds Service
Bait Shop
Bakeries
Bakery
Baking Supply Store
Ballet School
Balloon Artist
Balloon Ride Tour Agency
Balloon Store
Ballroom
Ballroom Dance Instructor
Band
Bank
Bankruptcy Attorney
Bankruptcy Service
Banks
Banner Store
Banquet Hall
Baptist Church
Bar
Barbecue Restaurant
Barber School
Barber Shop
Barber Supply Store
Bark Supplier
Barrel Supplier
Bars
Bartending School
Bar & Grill
Bar Stool Supplier
Baseball Club
Baseball Field
Basketball Club
Basketball Court Contractor
Basket Supplier
Bathroom Remodeler
Bathroom Supply Store
Batting Cage Center
Battle Site
Bay
Beach
Beach Entertainment Shop
Beach Resort
Bead Store
Bead Wholesaler
Bearing Supplier
Beauty Salon
Beauty Salons
Beauty School
Beauty Supply Store
Bedding Store
Bedroom Furniture Store
Beds
Bed & Breakfast
Beer Distributor
Beer Store
Belgian Restaurant
Beverages
Beverage Distributor
Bible Church
Bicycles
Bicycle Rental Service
Bicycle Repair Shop
Bicycle Shop
Bight
Billiards Supply Store
Bingo Hall
Biofeedback Therapist
Biotechnology Company
Bird Control Service
Bird Shop
Bird Watching Area
Birth Center
Birth Certificate Service
Birth Control Center
Bistro
Blacksmith
Blood Donation Center
Blood Testing Service
Blueprint Service
Blues Club
BMW Dealer
BMW Motorcycle Dealer
Boarding House
Board Of Education
Boating Instructor
Boat Club
Boat Cover Supplier
Boat Dealer
Boat Rental Service
Boat Repair Shop
Boat Storage Facility
Boat Tour Agency
Boat Trailer Dealer
Boat Yard
Body Piercing Shop
Bog
Bonsai Plant Supplier
Bookbinder
Bookkeeping Service
Book Publisher
Book Store
Book Stores
Boot Repair Shop
Boot Store
Border Crossing Station
Botanical Garden
Bottled Water Supplier
Bottle & Can Redemption Center
Boutique
Bowling Alley
Bowling Supply Shop
Boxing Gym
Box Lunch Supplier
Brake Shop
Brazilian Restaurant
Breakfast Restaurant
Brewery
Brewing Supply Store
Bridal Shop
Bridge
British Restaurant
Brunch Restaurant
Buffet Restaurant
Buick Dealer
Builders
Building Materials Store
Building Restoration Service
Burglar Alarm Store
Buses
Bushland
Business Development Service
Business Management Consultant
Business Related
Business School
Bus Charter
Bus Line
Bus Station
Bus Stop
Bus Ticket Agency
Bus Tour Agency
Butcher Shop
Butte
Cabinet Maker
Cabinet Store
Cabin Rental Agency
Cable Car Station
Cable Car Stop
Cable Company
Cadillac Dealer
Cafe
Cafes
Caldera
Calvary Chapel Church
Camera Repair Shop
Camera Store
Camp
Camper Shell Supplier
Campground
Camping Store
Canadian Restaurant
Canal
Cancer Treatment Center
Candle Store
Candy Store
Canoe & Kayak Rental Service
Canoe & Kayak Store
Canoe & Kayak Tour Agency
Canyon
Cape
Cardiologist
Caribbean Restaurant
Carpet Cleaning Service
Carpet Installer
Carpet Store
Carriage Ride Service
Cars
Car Alarm Supplier
Car Battery Store
Car Dealer
Car Dealers
Car Detailing Service
Car Inspection Station
Car Leasing Service
Car Rental Agency
Car Service
Car Stereo Store
Car Wash
Casino
Castle
Caterer
Catholic Church
Catholic School
Cell Phone Store
Cemeteries
Cemetery
Certified Public Accountant
Chamber Of Commerce
Charity
Charter School
Check Cashing Service
Cheese Shop
Chess Instructor
Chevrolet Dealer
Chicken Hatchery
Chicken Restaurant
Children's Clothing Store
Children's Furniture Store
Children's Hospital
Children's Museum
Child Care Agency
Child Psychologist
Chimney Sweep
Chinaware Store
Chinese Restaurant
Chiropractor
Chocolate Shop
Christian Church
Christian Churches
Christmas Store
Christmas Tree Farm
Chrysler Dealer
Church
Churches
Church Of Christ
Church of Jesus Christ of Latter-day Saints
Church of the Nazarene
Church Supply Store
Cider Mill
Cigar Shop
Circus
City Center
City Clerk's Office
City Courthouse
City Government Office
City Hall
City Offices
City Tax Office
Civic Center
Civil Engineer
Classified Ads Newspaper Publisher
Cleaners
Cleaning Service
Cleaning Services
Clergyman
Cliff
Clinics
Clock Tower
Clothing Alteration Service
Clothing Store
Clothing Stores
Clubs
Coalfield
Coast Guard Station
Cocktail Bar
Coffee Shop
Coin Dealer
Coin Operated Laundry Equipment Supplier
Cold Storage Facility
Collectibles Store
College
Comedy Club
Comic Book Store
Commercial Printer
Commercial Real Estate Agency
Commercial Real Estate Inspector
Commercial Refrigerator Supplier
Community Center
Community College
Computers
Computer Consultant
Computer Repair Service
Computer Security Service
Computer Software Store
Computer Store
Computer Stores
Computer Training School
Concert Hall
Concrete Contractor
Condiments Supplier
Condominium Complex
Condominium Rental Agency
Conference Center
Conservation Department
Conservative Synagogue
Consignment Shop
Construction
Construction Company
Consultant
Consultants
Contact Lenses Supplier
Contractor
Contractors
Convenience Store
Convention Center
Convention Information Bureau
Cookie Shop
Copier Repair Service
Coppersmith
Copy Shop
Coral Reef
Corporate Campus
Cosmetics Store
Cosmetic Dentist
Costume Rental Service
Costume Store
Counselor
Counselors
Countertop Store
Country Club
County Courthouse
County Government Office
Courier Service
Courthouse
Courthouses
Court Reporter
Cove
Craft Store
Crane Dealer
Crane Rental Agency
Crane Service
Crater
Credit Counseling Service
Credit Reporting Agency
Credit Union
Cremation Service
Crime Victim Service
Criminal Justice Attorney
Crisis Center
Cruise Agency
Cruise Line
Crushed Stone Supplier
Cuban Restaurant
Culinary School
Currency Exchange Service
Customs Broker
Custom Home Builder
Custom Label Printer
Custom T-shirt Store
Cutlery Store
Dairy Farm
Dairy Store
Dairy Supplier
Dam
Dance Company
Dance Hall
Dance School
Dance Store
Dart Supply Store
Data Recovery Service
Dating Service
Day Care Center
Day Spa
Deaf Church
Deaf Service
Decal Supplier
Deck Builder
Deli
Delivery Restaurant
Delta
Demolition Contractor
Dental
Dental Clinic
Dental Implants Periodontist
Dental Insurance Agency
Dental Lab
Dental School
Dental Supply Store
Dentist
Dentists
Denture Care Center
Department Of Motor Vehicles
Department Of Public Safety
Department of Social Services
Department Of Transportation
Department Store
Dermatologist
Desert
Desktop Publishing Service
Dessert Restaurant
Dessert Shop
Diabetes Center
Diabetes Equipment Supplier
Diabetologist
Diagnostic Center
Dialysis Center
Diamond Buyer
Diamond Dealer
Diaper Service
Diesel Engine Dealer
Diesel Engine Repair Service
Diesel Fuel Supplier
Dim Sum Restaurant
Diner
Dinner Theater
Dirt Supplier
Disciples of Christ Church
Discount Store
Distributary
Distribution Service
District Attorney
District Justice
Dive Shop
Divorce Attorney
Divorce Service
DJ
DJ Supply Store
Dock
Dock Builder
Dodge Dealer
Dog Breeder
Dog Care
Dog Day Care Center
Dog Sitter
Dog Trainer
Dog Walker
Dollar Store
Doll Restoration Service
Doll Store
Domestic Abuse Treatment Center
Donations Center
Donut Shop
Door Supplier
Drafting Equipment Supplier
Drafting Service
Dressmaker
Dress Shop
Dried Flower Shop
Drilling Contractor
Drinking Water Fountain
Driver's License Office
Driveshaft Shop
Drive-in Movie Theater
Driving School
Drug Addiction Treatment Center
Drug Testing Service
Drum Store
Dry Cleaner
Dry Ice Supplier
Dry Wall Contractor
Dry Wall Supply Store
Ducati Dealer
Dude Ranch
Dump Truck Dealer
Dump Truck Service
Dutch Restaurant
DVD Store
Dynamometer Supplier
Earthquake Epicenter
Ear Piercing Service
Eastern Orthodox Church
Eating Disorder Treatment Center
Economic Development Agency
Educational Consultant
Educational Supply Store
Egg Supplier
Elder Law Attorney
Electrical Engineer
Electrical Supply Store
Electrician
Electric Motor Repair Shop
Electric Motor Store
Electric Utility Company
Electrolysis Hair Removal Service
Electronics Repair Shop
Electronics Store
Electronics Stores
Electronic Parts Supplier
Elementary School
Elevator Service
Embassy
Embossing Service
Embroidery Shop
Emergency
Emergency Call Booth
Emergency Care Facility
Emergency Care Physician
Emergency Dental Service
Emergency Room
Emergency Veterinarian Service
Employment Agency
Employment Attorney
Employment Center
Endocrinologist
Endodontist
Engineer
Engineering Consultant
Engineers
Engine Rebuilding Service
Engraver
Entertainer
Entertainment
Entertainment Agency
Envelope Supplier
Environmental Consultant
Environmental Engineer
Environmental Health Service
Environmental Program
Episcopal Church
Equipment Rental Agency
Escarpment
Escort Service
Escrow Service
Espresso Bar
Estate Appraiser
Estate Liquidator
Estate Planning Attorney
Estuary
Ethiopian Restaurant
Evangelical Church
Event Planner
Event Ticket Seller
Excavating Contractor
Executive Suite Rental Agency
Exercise Equipment Store
Exporter
Eye Care
Eye Care Center
E-commerce Service
Fabric Store
Fabric Wholesaler
Facial Spa
Fair
Fairground
Family
Family Counselor
Family Law Attorney
Family Planning Center
Family Practice Physician
Family Restaurant
Family Service Center
Farm
Farmers' Market
Farm Bureau
Farm Equipment Repair Service
Farm Equipment Supplier
Fashion Designer
Fastener Supplier
Fast Food Restaurant
Fax Service
Federal Courthouse
Federal Credit Union
Federal Government Office
Federal Reserve Bank
FedEx Location
Feed Store
Fence Contractor
Fence Supply Store
Fencing School
Feng Shui Consultant
Ferry Service
Ferry Terminal
Fertility Clinic
Fertility Physician
Fertilizer Supplier
Festival
Fiberglass Repair Service
Fiberglass Supplier
Filipino Restaurant
Financial
Financial Consultant
Financial Planner
Fine Dining Restaurant
Fingerprinting Service
Firearms Academy
Fireplace Store
Firewood Supplier
Fireworks Store
Fire Alarm Supplier
Fire Damage Restoration Service
Fire Department
Fire Department Equipment Supplier
Fire Protection Consultant
Fire Protection Equipment Supplier
Fire Protection Service
Fire Protection System Supplier
Fishing
Fishing Area
Fishing Camp
Fishing Charter
Fishing Club
Fishing Lake
Fishing Pier
Fishing Store
Fish & Chips Restaurant
Fish Farm
Fissure
Fitness
Fjord
Flag Store
Flea Market
Flight School
Flooring
Flooring Contractor
Flooring Store
Floor Refinishing Service
Florist
Foam Rubber Supplier
Fondue Restaurant
Food
Food Bank
Food Broker
Food Delivery
Food Products Supplier
Food Service
Football Club
Football Field
Ford Dealer
Foreclosure Service
Foreign Consulate
Forest
Forestry Service
Forklift Dealer
Formal Wear Store
Fortress
Foster Care Service
Foundation
Foundry
Fountain
Fountain Contractor
Foursquare Church
Fraternal Organization
Free Clinic
Freight Forwarding Service
French Restaurant
Friends Church
Frozen Dessert Supplier
Frozen Yogurt Shop
Full Gospel Church
Funeral Home
Furnace Parts Supplier
Furnace Repair Service
Furnace Store
Furnished Apartment Building
Furniture
Furniture Maker
Furniture Rental Service
Furniture Repair Shop
Furniture Store
Furniture Stores
Furniture Wholesaler
Furrier
Fur Service
Futon Store
Gambling Instructor
Game Store
Garage Builder
Garage Door Supplier
Garbage Collection Service
Garbage Dump
Garbage Dump Service
Garden
Gardens
Garden Center
Gastroenterologist
Gas Company
Gas Logs Supplier
Gas Station
Gas Stations
Gay & Lesbian Organization
Gazebo Builder
Genealogist
General Contractor
General Practice Attorney
General Practitioner
General Store
German Restaurant
Geyser
Ghost Town
Gift Basket Store
Gift Shop
Gift Wrap Store
Glacier
Glass & Mirror Shop
Glass Block Supplier
Glass Blower
Glass Etching Service
Glass Repair Service
Goldsmith
Gold Dealer
Golf
Golf Cart Dealer
Golf Club
Golf Course Builder
Golf Driving Range
Golf Instructor
Golf Resort
Golf Shop
Gondola Lift Station
Gospel Church
Gourmet Grocery Store
Government
Government Economic Program
Go Kart Track
GPS Supplier
Graduate School
Graffiti Removal Service
Grain Elevator
Granite Supplier
Graphic Designer
Grassland
Greek Orthodox Church
Greek Restaurant
Greenhouse
Greeting Card Shop
Grill Store
Grocery Delivery Service
Grocery Store
Grocery Stores
Group Home
Grove
Guest House
Guitar Instructor
Guitar Store
Gulf
Gun Club
Gun Shop
Gutter Cleaning Service
Gym
Gymnastics Center
Gyms
Habitats
Hair
Hair Removal Service
Hair Replacement Service
Hair Salon
Halfway House
Hamburger Restaurant
Ham Shop
Handicapped Transportation Service
Handyman
Hand Surgeon
Harbor
Hardware Store
Hardware Stores
Harley-Davidson Dealer
Hat Shop
Hauling Service
Haunted House
Hawaiian Goods Store
Hay Supplier
Head Start Center
Health Club
Health Consultant
Health Food Restaurant
Health Food Store
Health Insurance Agency
Hearing Aid Equipment Store
Hearing Aid Repair Service
Hearing Aid Store
Heating
Heating Contractor
Heating Equipment Supplier
Heating Oil Supplier
Helicopter Tour Agency
Heliport
Helium Gas Supplier
Hematologist
Herb Shop
Higher Education
Highland
Highway
High School
Hiking Area
Hiking Destination
Hill
Hindu Temple
Hispanic Church
Historical Landmark
Historical Place
Historical Society
History Museum
HIV Testing Center
Hobby Shop
Hockey Club
Hockey Rink
Hockey Supply Store
Holding Company
Holistic Medicine Practitioner
Homeless Service
Homeless Shelter
Homeopath
Homeowners' Association
Homes
Home Builder
Home Builders
Home Goods Store
Home Health Care Service
Home Improvement Store
Home Inspector
Home Insurance Agency
Home Theater Store
Honda Dealer
Honey Farm
Horseback Riding Service
Horse Boarding Stable
Horse Breeder
Horse Carriage Stand
Horse Rental Service
Horse Riding School
Horse Trailer Dealer
Horse Trainer
Hose Supplier
Hospice
Hospital
Hospitals
Hostel
Hotel
Hot Dog Stand
Hot Spring
Hot Tub Repair Service
Hot Tub Store
House Cleaning Service
House Sitter
Housing Authority
Hub Cap Supplier
Humane Society
Hungarian Restaurant
Hunting Area
Hunting Club
Hunting Preserve
HVAC Contractor
Hydraulic Equipment Supplier
Hydraulic Repair Service
Hydroponics Equipment Supplier
Hypnotherapy Service
Hyundai Dealer
Ice Cap
Ice Cream Shop
Ice Skating Club
Ice Skating Instructor
Ice Skating Rink
Ice Supplier
Immigration & Naturalization Service
Immigration Attorney
Importer
Incense Supplier
Inclined Railway Station
Indian Grocery Store
Indian Reservation
Indian Restaurant
Industrial Equipment Supplier
Industrial Gas Supplier
Industrial Vacuum Equipment Supplier
Infectious Disease Physician
Infiniti Dealer
Information Bureau
Infrastructure
Inlet
Instruction
Insulation Contractor
Insurance Agencies
Insurance Agency
Insurance School
Interior Designer
Interior Plant Service
International Trade Consultant
Internet
Internet Cafe
Internet Marketing Service
Internet Service Provider
Internist
Intersection
Investment Bank
Invitation Printing Service
Irish Goods Store
Irish Pub
Iron Works
Irrigation Equipment Supplier
Island
Isthmus
Isuzu Dealer
Italian Grocery Store
Italian Restaurant
IT Consultant
Jaguar Dealer
Jail
Jamaican Restaurant
Janitorial Equipment Supplier
Janitorial Service
Japanese Grocery Store
Japanese Restaurant
Jazz Club
Jeep Dealer
Jehovah's Witness Church
Jeweler
Jewelry
Jewelry Appraiser
Jewelry Buyer
Jewelry Designer
Jewelry Engraver
Jewelry Equipment Supplier
Jewelry Repair Service
Judo School
Juice Shop
Jujitsu School
Junkyard
Justice Of The Peace
Juvenile Detention Center
Karaoke Bar
Karate School
Karst
Kawasaki Motorcycle Dealer
Kennel
Kerosene Supplier
Key Duplication Service
Kia Dealer
Kickboxing School
Kindergarten
Kitchen Remodeler
Kitchen Supply Store
Kite Shop
Knitting Instructor
Knit Shop
Korean Church
Korean Grocery Store
Korean Restaurant
Kosher Grocery Store
Kosher Restaurant
Kung Fu School
Laboratory
Labor Relations Attorney
Labor Union
Lake
Lake Bed
Laminating Equipment Supplier
Lamination Service
Lamp Repair Service
Lamp Shade Supplier
Lamp Store
Landfill
Landforms
Landscaper
Landscapers
Landscape Architect
Landscape Designer
Landscape Lighting Designer
Landscaping Supply Store
Land Rover Dealer
Land Surveyor
Language School
Lapidary
Laser Cutting Service
Laser Equipment Supplier
Laser Hair Removal Service
Laser Tag Center
LASIK Surgeon
Latin American Restaurant
Laundromat
Lava Field
Lawn Care Service
Lawn Equipment Rental Service
Lawn Irrigation Equipment Supplier
Lawn Mower Repair Service
Lawn Mower Store
Lawn Sprinkler System Contractor
Lawn Sprinkler System Supplier
Law Library
Law School
Learning Center
Leather Cleaning Service
Leather Goods Store
Leather Repair Service
Leather Wholesaler
Lebanese Restaurant
Legal Service Provider
Levee
Lexus Dealer
Libraries
Library
License Bureau
License Plate Frames Supplier
Life Insurance Agency
Lighthouse
Lighting Store
Light Bulb Supplier
Light Rail Station
Limousine Service
Lincoln Mercury Dealer
Linens Store
Lingerie Store
Linoleum Store
Liquidator
Liquor Store
Literacy Program
Little League Club
Little League Field
Livestock Auction House
Livestock Breeder
Livestock Dealer
Livestock Producer
Live Music Venue
Loan Agency
Lobster Restaurant
Localities
Locksmith
Lodge
Lodging
Logging Contractor
Logistics Service
Log Home Builder
Lounge
Lounges
Low Income Housing Program
Luggage Repair Service
Luggage Store
Lumber Mill
Lumber Store
Lutheran Church
Machine Knife Supplier
Machine Shop
Machining Manufacturer
Magazine Publisher
Magazine Store
Magician
Magic Store
Magistrates' Court
Mailbox Rental Service
Mailbox Supplier
Mailing Machine Supplier
Mailing Service
Malaysian Restaurant
Mall
Maltese Restaurant
Mammography Service
Manufactured Home Transporter
Manufacturer
Manufacturers
Mapping Service
Map Store
Marble Contractor
Marble Supplier
Marina
Marines Facility
Marine Supply Store
Marketing
Marketing Agency
Marketing Consultant
Market Place
Market Researcher
Marriage Counselor
Marriage License Bureau
Marsh
Martial Arts
Martial Arts School
Martial Arts Supply Store
Masonry Contractor
Masonry Supply Store
Massage
Massage School
Massage Spa
Massage Supply Store
Massage Therapist
Material Handling Equipment Supplier
Maternity Store
Mattress Store
Mausoleum Builder
Mazda Dealer
Meat Packer
Meat Processor
Meat Wholesaler
Mechanic
Mechanical Contractor
Mechanical Engineer
Mediation Service
Medical
Medical Billing Service
Medical Center
Medical Centers
Medical Clinic
Medical Diagnostic Imaging Center
Medical Examiner
Medical Group
Medical Lab
Medical School
Medical Spa
Medical Supply Store
Medical Transcription Service
Meditation Instructor
Mediterranean Restaurant
Meeting Planning Service
Meeting Room
Memorial Park
Mennonite Church
Men's Clothing Store
Mental Health
Mental Health Clinic
Mental Health Service
Mercedes Benz Dealer
Messianic Synagogue
Metal Detecting Equipment Supplier
Metal Fabricator
Metal Finisher
Metal Heat Treating Service
Metal Polishing Service
Metal Stamping Service
Metal Supplier
Metaphysical Supply Store
Methodist Church
Mexican Goods Store
Mexican Grocery Store
Mexican Restaurant
Microwave Oven Repair Service
Middle Eastern Restaurant
Middle School
Midwife
Military Airport
Military Base
Military Cemetery
Military Recruiting Office
Milk Delivery Service
Millwork Shop
Miniatures Store
Miniature Golf Course
Mission
Mitsubishi Dealer
Mobile Home Dealer
Mobile Home Park
Mobile Home Rental Agency
Mobile Home Supply Store
Modeling Agency
Modeling School
Model Design Company
Model Shop
Model Train Store
Modern Art Museum
Modular Home Builder
Modular Home Dealer
Molding Supplier
Monastery
Money Order Service
Money Transfer Service
Monogramming Service
Monorail Station
Monument
Monument Maker
Moped Dealer
Moravian Church
Moroccan Restaurant
Mortgage Broker
Mortgage Lender
Mosque
Motel
Motorcycles
Motorcycle Dealer
Motorcycle Dealers
Motorcycle Insurance Agency
Motorcycle Parts Store
Motorcycle Rental Agency
Motorcycle Repair Shop
Motorcycle Shop
Motorsports Store
Motor Scooter Dealer
Motor Vehicle Dealers
Mountain
Mountain Pass
Mountain Peak
Mountain Range
Mountain Slope
Mountain Spur
Mover
Movie Studio
Movie Theater
Movie Theaters
Moving & Storage Service
Moving Supply Store
MRI Center
Muffler Shop
Mulch Supplier
Museum
Museums
Music
Musical Instrument Rental Service
Musical Instrument Repair Shop
Musical Instrument Store
Musical Instrument Stores
Musician
Music Box Store
Music Instruction
Music Instructor
Music School
Music Store
Music Stores
Nail Salon
Nanny
National Park
National Reserve
Native American Goods Store
Natural Channel
Natural Features
Natural Foods Store
Natural Gas Supplier
Natural History Museum
Nature Preserve
Naturopathic Practitioner
Needlework Shop
Neonatal Physician
Neon Sign Shop
Nephrologist
Neurologist
Newspaper Advertising Department
Newspaper Publisher
Newsstand
News Service
New Age Church
Night Club
Nissan Dealer
Non-Denominational Church
Non-Profit Organization
Notary Public
Novelties Store
Nudist Park
Nunatak
Nursing Agency
Nursing Home
Nursing School
Nutritionist
Nut Store
Oasis
Obstetrician-Gynecologist
Occupational Health Service
Occupational Medical Physician
Occupational Therapist
Ocean
Office Equipment Rental Service
Office Equipment Supplier
Office Furniture Store
Office Space Rental Agency
Office Supply
Office Supply Store
Off Roading Area
Off Track Betting Agency
Off Track Betting Shop
Oilfield
Oil Change Service
Oldsmobile Dealer
Oncologist
Opera Company
Opera House
Ophthalmologist
Optician
Optometrist
Oral Surgeon
Orchard
Orchestra
Orchid Grower
Organic Restaurant
Organizations
Oriental Goods Store
Oriental Rug Store
Orphanage
Orthodontist
Orthodox Church
Orthodox Synagogue
Orthopedic Shoe Store
Orthopedic Surgeon
Orthotics & Prosthetics Service
Osteopath
Otolaryngologist
Outboard Motor Store
Outdoor Furniture Store
Outdoor Sports Store
Outlet Mall
Outlet Store
Oxygen Equipment Supplier
Oyster Bar Restaurant
Oyster Supplier
Packaging Supply Store
Paintball Center
Painter
Paint Store
Pain Control Clinic
Pain Management Physician
Pakistani Restaurant
Pallet Supplier
Paper Distributor
Paper Mill
Paper Shredding Machine Supplier
Paralegal Services Provider
Parasailing Ride Service
Park
Parking
Parking Garage
Parking Lot
Parks
Parochial School
Party
Party Equipment Rental Service
Party Planner
Party Store
Passport Office
Passport Photo Processor
Pasta Shop
Patent Attorney
Paternity Testing Service
Pathologist
Patio Enclosure Supplier
Paving Contractor
Paving Materials Supplier
Pawn Shop
Pediatrician
Pediatricians
Pediatric Cardiologist
Pediatric Dentist
Pediatric Ophthalmologist
Peninsula
Pentecostal Church
Pen Store
Performing Arts
Performing Arts Group
Performing Arts Theater
Perfume Store
Periodontist
Permanent Make-up Clinic
Persian Restaurant
Personal Injury Attorney
Personal Trainer
Pest Control Service
Pets
Pet Adoption Service
Pet Care
Pet Cemetery
Pet Groomer
Pet Sitter
Pet Store
Pet Supply Store
Pet Trainer
Pharmaceutical Company
Pharmacies
Pharmacy
Photographer
Photographers
Photography
Photo Lab
Photo Restoration Service
Photo Shop
Physiatrist
Physical Fitness Program
Physical Therapist
Physical Therapy Clinic
Physician
Physicians
Physician Referral Service
Piano Bar
Piano Instructor
Piano Moving Service
Piano Repair Service
Piano Store
Piano Tuning Service
Picnic Grounds
Picture Frame Shop
Pie Shop
Pilates Studio
Pinatas Supplier
Pinball Machine Supplier
Pipe Supplier
Pizza Restaurant
Places of Worship
Plain
Planetarium
Plant Nursery
Plastic Bag Supplier
Plastic Fabrication Company
Plastic Injection Molding Service
Plastic Surgeon
Plateau
Plating Service
Playground
Playground Equipment Supplier
Plaza
Plumber
Plumbing Supply Store
Plywood Supplier
Podiatrist
Police Department
Police Supply Store
Polish Restaurant
Polygraph Service
Pond
Pond Contractor
Pond Fish Supplier
Pond Supply Store
Pontiac Dealer
Pony Ride Service
Pool Cleaning Service
Pool Hall
Popcorn Store
Porsche Dealer
Portable Building Manufacturer
Portable Toilet Supplier
Portrait Studio
Portuguese Restaurant
Postal Areas
Poster Store
Post Office
Pottery Store
Poultry Farm
Powder Coating Service
Power Plant Consultant
Power Plant Equipment Supplier
Pregnancy Care Center
Preparatory School
Presbyterian Church
Preschool
Pressure Washing Service
Pretzel Store
Printers
Printer Repair Service
Print Shop
Prison
Private Golf Course
Private Investigator
Private School
Probation Office
Process Server
Proctologist
Produce Market
Produce Wholesaler
Promotional Products Supplier
Propane Supplier
Propeller Shop
Property Management Company
Provinces
Psychiatric Hospital
Psychiatrist
Psychic
Psychologist
Psychotherapist
Pub
Public Bathroom
Public Beach
Public Defender's Office
Public Golf Course
Public Health Department
Public Library
Public Relations Firm
Public Safety Office
Public School
Public Swimming Pool
Public Transit Line
Public Utility
Public Works Department
Publisher
Pubs
Pulmonologist
Pumpkin Patch
Quaker Church
Quarry
Quilt Shop
Race Car Dealer
Race Track
Racing Car Parts Store
Racquetball Club
Radiator Repair Service
Radiator Shop
Radiologist
Radio Broadcaster
Raft Trip Outfitter
Railing Contractor
Railroad Company
Railroad Contractor
Railroad Equipment Supplier
Railroad Ties Supplier
Ranch
Rapids
Rare Book Store
Ravine
Ready Mix Concrete Supplier
Real Estate
Real Estate Agency
Real Estate Agents
Real Estate Appraiser
Real Estate Attorney
Real Estate Consultant
Real Estate Developer
Real Estate Rental
Real Estate Rental Agency
Real Estate School
Recording Studio
Record Storage Facility
Record Store
Recreation
Recreation Center
Recruiter
Recycling Center
Reef
Reenactment Site
Reflexologist
Reformed Church
Reform Synagogue
Refrigerator Repair Service
Refrigerator Store
Regional Airport
Reiki Therapist
Religious Goods Store
Religious Organization
Religious School
Rental
Renter's Insurance Agency
Repairs
Reproductive Health Clinic
Reptile Store
Rescue Squad
Research Foundation
Reservation
Reservoir
Resort
Resorts
Restaurant
Restaurants
Restaurant Supply Store
Rest Stop
Resume Service
Retaining Wall Supplier
Retirement Community
Retirement Home
Retreat Center
Rheumatologist
Ridge
River
River Bank
River Confluence
River Crossing
River Ford
Road Construction Company
Rock Climbing Gym
Rock Climbing Instructor
Rock Landscaping Contractor
Rock Shop
Rodeo
Roller Skating Rink
Roofing Contractor
Roofing Supply Store
Roommate Referral Service
Rubber Products Supplier
Rubber Stamp Store
Rug Store
Running Store
Russian Orthodox Church
Russian Restaurant
Rustic Furniture Store
RV
RV Dealer
RV Park
RV Rental Agency
RV Repair Shop
RV Storage Facility
RV Supply Store
Saab Dealer
Safety Equipment Supplier
Safe & Vault Shop
Sailing School
Sailmaker
Salad Shop
Salvage Yard
Sandblasting Service
Sandwich Shop
Sand & Gravel Supplier
Sand Dune
Sanitation Service
Satellite Communication Service
Saturn Dealer
Saw Mill
Saw Sharpening Service
Scaffolding Rental Service
Scale Repair Service
Scale Supplier
School
Schools
School Administrator
School Bus Service
School District
School For The Deaf
School Supply Store
Science Museum
Scooter Rental Service
Scooter Repair Shop
Scrapbooking Store
Screen Printer
Screen Printing Supply Store
Screen Repair Service
Screen Store
SCUBA Instructor
SCUBA Tour Agency
Sculpture Museum
Seafood
Seafood Market
Seafood Restaurant
Seafood Wholesaler
Seaplane Base
Seasonal Lake
Seasonal River
Security Guard Service
Security System Supplier
Seed Supplier
Self Defense School
Self-Storage Facility
Seminary
Senior Citizen Center
Septic System Service
Service Station
Seventh-day Adventist Church
Sewage Disposal Service
Sewage Treatment Plant
Sewing Company
Sewing Machine Repair Service
Sewing Shop
Sharpening Service
Shed Builder
Sheet Metal Contractor
Sheet Music Store
Shelving Store
Sheriff's Department
Shipping Company
Shipping Port
Shipping Service
Shoal
Shoes
Shoe Repair Shop
Shoe Shining Service
Shoe Store
Shooting Range
Shopping Center
Shore
Shower Door Shop
Shower Door Supplier
Shredding Service
Shrine
Siding Contractor
Sightseeing Tour Agency
Sign Shop
Silk Plant Shop
Silversmith
Singing Telegram Service
Singles Organization
Sinkhole
Skateboard Park
Skateboard Shop
Skate Sharpening Service
Skate Shop
Skeet Shooting Range
Skin Care Clinic
Ski Rental Service
Ski Resort
Ski Shop
Skydiving Center
Skylight Contractor
Sleep Clinic
Small Appliance Repair Service
Small Claims Assistance Service
Small Engine Repair Service
Smog Inspection Station
Smoke Shop
Snack Bar
Snowboard Rental Service
Snowboard Shop
Snowmobile Dealer
Snowmobile Rental Service
Snow Removal Service
Soccer Club
Soccer Field
Soccer Store
Social Security Attorney
Social Security Office
Social Services Organization
Social Worker
Sod Supplier
Softball Club
Softball Field
Software Company
Soil Testing Service
Solar Energy Equipment Supplier
Solid Waste Engineer
Soul Food Restaurant
Soup Kitchen
Souvenir Store
Spa
Spanish Restaurant
Spas
Spa Resort
Special Education School
Speech Pathologist
Speedway
Sperm Bank
Spice Store
Sporting Goods Store
Sportswear Store
Sports Bar
Sports Card Store
Sports Club
Sports Clubs
Sports Equipment Rental Service
Sports Massage Therapist
Sports Medicine Clinic
Sports Medicine Physician
Sports Memorabilia Store
Spring
Spring Supplier
Squash Club
Squash Court
Stable
Stadium
Stage
Stage Lighting Equipment Supplier
Stained Glass Studio
Stair Contractor
Stamp Shop
State Government Office
State Liquor Store
State Park
State Police Department
Stationary Store
Statuary
Statue
STD Testing Service
Steak House
Steel Distributor
Steel Drum Supplier
Steel Fabricator
Stereo Repair Service
Stereo Store
Stock Broker
Stone Supplier
Storage Facilities
Stores
Strait
Stream
Structural Engineer
Stucco Contractor
Student Housing Center
Subaru Dealer
Sublocalities
Subway Station
Subway Station Entrance
Sunglasses Store
Sunroom Contractor
Supermarket
Surf Shop
Surgeon
Surgeons
Surgical Center
Surgical Supply Store
Surinamese Restaurant
Surplus Store
Surveyor
Sushi Restaurant
Suzuki Dealer
Suzuki Motorcycle Dealer
Swamp
Swimming Instructor
Swimming Pools
Swimming Pool Contractor
Swimming Pool Repair Service
Swimming Pool Supply Store
Swimwear Store
Swim Club
Swiss Restaurant
Synagogue
Synagogues
Table & Chair Rental Service
Table Tennis Facility
Table Tennis Supply Store
Tack Shop
Tae Kwon Do School
Tag Agency
Tailor
Tai Chi School
Takeout Restaurant
Talent Agency
Tamale Shop
Tank
Tanning Salon
Tattoo Removal Service
Tattoo Shop
Tax
Taxicab Stand
Taxidermist
Taxis
Taxi Service
Tax Attorney
Tax Collector's Office
Tax Department
Tax Preparation Service
Tea House
Tea Supplier
Technical School
Tectonic Fault
Teen Club
Teeth Whitening Service
Telecommunications Contractor
Telecommunications Equipment Supplier
Telecommunications Service Provider
Telemarketing Service
Telephone Answering Service
Telephone Company
Telescope Store
Television Repair Service
Television Station
Temple
Temples
Temp Agency
Tennis Club
Tennis Court
Tennis Court Construction Company
Tennis Instructor
Tennis Store
Tent Rental Service
Terrain
Thai Restaurant
Theaters
Theme Park
Thrift Store
Tidal Flat
Tile Contractor
Tile Store
Timeshare Agency
Time and Temperature Announcement Service
Time Zone
Tire Shop
Title Company
Tobacco Shop
Toll Booth
Toner Cartridge Supplier
Tool & Die Shop
Tool Grinding Service
Tool Rental Service
Tool Repair Shop
Tool Store
Topsoil Supplier
Tourism
Tourist
Tourist Attraction
Tourist Information Center
Tours
Tour Agency
Tower Communication Service
Towing Service
Townhouse Complex
Town Hall
Toyota Dealer
Toy Store
Tractor Dealer
Tractor Equipment Supplier
Tractor Repair Shop
Trade School
Trading Card Store
Trailer Dealer
Trailer Hitch Supplier
Trailer Manufacturer
Trailer Rental Service
Trailer Repair Shop
Trailer Supply Store
Trailhead
Train Line
Train Station
Train Stop
Tram Stop
Transcription Service
Translator
Transmission Shop
Transportation
Travel
Travel Agency
Travel Clinic
Tree Farm
Tree Service
Trial Attorney
Trinity Church
Triumph Motorcycle Dealer
Trophy Shop
Tropical Fish Store
Trucking
Trucking Company
Trucking School
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November 03, 2009

PPC Campaign Scares Up Big Profits

Holiday sales might have been slow for Halloween Express if not for pay-per-click advertising. Brad Butler, the company's chief operating officer, has his hand in several businesses -- from awards to wine -- and he plans to spend about $1 million this year and get more than every penny back on the investment.

Halloween Express is online, and also has 250 seasonal retail stores. September and October are the peak period -- he spends more than 90% of his Google AdWords budget during these two months.

Butler taught himself how to use AdWords. He dedicates about 35% of the overall marketing budget to AdWords, and attributes about 20% of site traffic to the campaigns. Managing about 5,000 keywords helps him to differentiate the business from larger advertisers and capture every relevant costume query possible including sexy, adult and even plus size and religious -- words that big-box retailers might avoid.

"We also use negative keywords to filter out the pornography, so we don't get all the perverts coming to our site wasting our money," Butler says.

Butler merely bids on popular terms that consumers search on -- no slang or offensive language. He takes the search terms directly from the various search engine databases and cross-links them against the items they have in their database. The objective with any of these PPC campaigns is to bring people who are looking for items that Halloween Express sells to the site.

Without paid search, small businesses are hard-pressed to compete against the likes of Wal-Mart and Target, according to Butler. AdWords, along with search engine optimization techniques, puts small businesses in the game. They can't afford to buy television, radio and print, but they can afford an AdWords campaign because the company sets the parameters, limits and modifies on the fly. "If you don't see performance, you turn it off," he says. "It's as close to a sure thing in the advertising world as you're going to find."

During a typical Halloween season, about 40% of sales come from PPC campaigns, with more than 100% return. Butler never loses money on the campaigns. This year, he will have spent nearly $1 million on paid-search campaigns. Granted, Butler has been at it since 2004.

There are challenges. Butler warns people who want to use paid search to be sure to understand how it works. Test the campaign. "In the beginning, I put a high cap on the campaign, and before I knew it, I was losing money," he says. "I monitor it day and night because -- bam, you need to make sure you don't spend $10,000 on a campaign you don't need."

If people don't know what they are doing they can lose their shirts, "big time," he says. AdWords doesn't necessarily outperform in paid-search conversion rates. Butler also runs paid-search campaigns on Yahoo and Microsoft; they just don't get the traffic that Google does. Butler's budget for Yahoo in October was $50,000, but he spent about $25,000. Both Yahoo and Microsoft lack in support for pay-per-click campaigns -- one reason that he puts more of the ad budget toward Google.

The PPC campaigns run year-round, but they are refined and adjusted.

by Laurie Sullivan

October 16, 2009

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