Webtrends Gives Marketers Facebook Analytics Tool To Measure Investments

Gaining qualified leads and measuring return on investments (ROIs) in social networks hasn't been easy. Webtrends Thursday will release a tool in its analytics package that tracks and measures activities in Facebook.

Webtrends Analytics for Facebook lets users see tabs, applications, and share features. Marketers can see Twitter activity driving to Facebook Fan pages, Facebook Fan page activity that overlays with corporate blog posts, and conversions in Facebook. It also provides a view into custom applications, Facebook page tabs and click performance.

"Facebook tends to cache all their information, including images, and that has rendered a lot of traditional data collection inept," Jascha Kaykas-Wolff, vice president of marketing at Webtrends. "We have found ways to work with Facebook's language to communicate directly into our core analytics product by a data collection API. This means we don't have to use image-pixel pushing, which is a pretty flawed technique."

The method allows marketers to see tons of data related to interactions on tabs and in applications, along with the Flash version that runs on Facebook. Kaykas-Wolff says Webtrends' early investments in microsites failed, and that's one reason the company has begun to move investments into Facebook.

Some of those investments have been in building Webtrends Analytics for Facebook. The platform relies on Webtrends Analytics 9, which combines the real-time analytics engine and user interface. It enables users to track custom tabs and applications, allowing marketers to measure Facebook campaigns alongside other digital marketing campaigns, such as Web sites and mobile applications. An RSS overlay feature also lets marketers see the impact of promotions.

Custom tabs and applications in Webtrends Analytics collect data differently because of Facebook's privacy regulations and Terms of Service. Brands can't use traditional methods for tracking custom tabs because the social network does not allow JavaScript.

Bringing Facebook data into Webtrends Analytics meant developing a method to bypass existing limitations. Webtrends did this through a data collection API. Aside from tracking tab views, the application also measures tab views segmented by fans and nonfans, as well as clicks on buttons and links, such as Share.

Before releasing it to customers, Webtrends tested the platform in a campaign called the "Great Data Giveaway." The company set out to demonstrate the new capabilities to show marketers that social channels, such as Facebook, can generate qualified leads.

The campaign is a drawing for prizes that appeal to Webtrends' target market. The application placed it on a custom tab on Facebook explains contest details. The person becomes a fan first, called a "fan-gate," and then allows the application to install.

Once the app installs, the user can enter the contest through a form driven by the company's marketing automation system, Eloqua. The key performance indicators are the entry, follow-up email opens, and follow-up email conversions. Webtrends allows users to post the contest info to their Facebook wall. The application measures the number of times the post is shared. Hopefully, the contest gets mentioned on Twitter and in blogs.

Kaykas-Wolff says in the next couple of weeks, Webtrends will start talking with marketers about how to track things in Facebook's version of Flash. Soon the company will launch analytics tools for Google Buzz and Twitter.

Paternity Test or Legal Paternity Test? 100 Keywords

Below is a list of the top 100 Keywords people use when looking for paternity tests and legal paternity tests, sorted by keyword popularity.

1. paternity test
2. test paternity
3. paternity testing
4. paternity tests
5. dna paternity testing
6. paternity dna testing
7. dna paternity test
8. paternity dna test
9. a paternity test
10. home paternity test
11. free paternity test
12. paternity test cost
13. test for paternity
14. paternity test results
15. prenatal paternity test
16. dna paternity tests
17. free paternity testing
18. prenatal paternity testing
19. testing for paternity
20. get a paternity test
21. court paternity test
22. home paternity tests
23. paternity blood test
24. legal paternity test
25. at home paternity test
26. home paternity testing
27. child paternity test
28. home dna paternity test
29. legal paternity testing
30. cheap paternity test
31. paternity test kits
32. paternity test before birth
33. cost of paternity test
34. genetic paternity testing
35. paternity testing services
36. father paternity test
37. paternity testing centers
38. paternity testing cost
39. cheap paternity testing
40. court ordered paternity test
41. dna testing for paternity
42. paternity testing laboratory
43. paternity test result
44. hair paternity test
45. child support paternity test
46. paternity testing center
47. how to get a paternity test
48. legal paternity tests
49. paternity testing laws
50. early paternity test
51. paternity testing labs
52. cheap dna paternity test
53. paternity test accuracy
54. pre birth paternity test
55. paternity test laws
56. paternity test law
57. online paternity test
58. legal dna paternity test
59. swab paternity test
60. dna test for paternity
61. paternity test tuesday
62. sample paternity test
63. court order paternity test
64. legal dna paternity testing
65. dna paternity test cost
66. dna paternity testing laboratory
67. paternity test center
68. home paternity test kits
69. paternity testing before birth
70. dna paternity test results
71. at home paternity testing
72. paternity test price
73. paternity test centers
74. paternity test costs
75. paternity test rights
76. low cost paternity testing
77. paternity testing information
78. dna paternity testing lab
79. paternity test labs
80. paternity testing law
81. paternity test information
82. paternity test before baby is born
83. affordable paternity test
84. low cost paternity test
85. court ordered paternity testing
86. private paternity test
87. dna paternity test kits
88. paternity test prices
89. child support paternity testing
90. paternity test locations
91. confidential paternity test
92. military paternity test
93. affordable paternity testing
94. court ordered paternity tests
95. paternity test report
96. getting a paternity test
97. court approved paternity test
98. paternity test after birth
99. court approved paternity testing
100. price of paternity test

Source: Lazworld.com

Superbowl Keywords - 151 Keywords People Are Using

The big game it was, congradulations to the New Orleans Saints for winning their first superbowl. People are searching for superbowl and superbowl related keywords, below is a list of 151 keywords being used by superbowl fans. Keyword searches  sorted by popularity with over 3.3 million searches for "superbowl" in the last 7 days.

1. superbowl
2. superbowl 2009
3. superbowl commercials
4. commercials superbowl
5. superbowl commercial
6. 2009 superbowl commercials
7. superbowl 2009 commercials
8. superbowl 43
9. superbowl halftime
10. halftime superbowl
11. superbowl 2008
12. ads superbowl
13. superbowl ads
14. superbowl xlii
15. superbowl ad
16. nfl superbowl
17. doritos superbowl
18. superbowl win
19. superbowl commercial 2009
20. superbowl tickets
21. superbowls
22. doritos superbowl commercial
23. springsteen superbowl
24. superbowl winners
25. superbowl sunday
26. 2009 superbowl ads
27. superbowl 2009 ads
28. watch superbowl
29. superbowl 42
30. superbowl commercials 2008
31. superbowl 2008 commercials
32. superbowl teams
33. superbowl 2007
34. 2007 superbowl
35. superbowl start
36. superbowl kickoff
37. superbowl 3d
38. superbowl online
39. best superbowl commercials
40. superbowl 2010
41. budweiser superbowl
42. superbowl 43 commercials
43. bud superbowl
44. superbowl scores
45. funny superbowl commercials
46. superbowl 2006
47. watch superbowl online
48. superbowl comercials
49. top superbowl commercials
50. superbowl xl
51. comercials superbowl
52. superbowl predictions
53. superbowl commericals
54. superbowl parties
55. superbowl games
56. superbowl xli
57. superbowl commerical
58. budweiser superbowl commercials
59. superbowl budweiser commercials
60. superbowl 44
61. xli superbowl
62. superbowl ad 2009
63. career builder superbowl
64. superbowl 41
65. superbowl 40
66. watch the superbowl
67. superbowl adds
68. best superbowl commercials 2009
69. doritos superbowl commercials
70. bud superbowl commercials
71. superbowl bud commercials
72. superbowl pics
73. etrade superbowl commercial
74. superbowl 2007 commercials
75. superbowl trivia
76. best superbowl commercial
77. top 10 superbowl commercials
78. superbowl xliii commercials
79. superbowl commercials 2007
80. audi superbowl commercial
81. watch superbowl 2009
82. career builder superbowl commercial
83. superbowl contest
84. superbowl advertising
85. superbowl fedex
86. best superbowl ads
87. superbowl 30
88. superbowl commericals 2009
89. 3d commercial superbowl
90. doritos superbowl ad
91. superbowl packages
92. 1996 superbowl
93. superbowl 3d commercials
94. superbowl 2009 comercials
95. watch the superbowl online
96. watch superbowl commercials
97. superbowl 2009 logo
98. superbowl ads 2008
99. superbowl rentals
100. snickers superbowl
101. superbowl 43 ads
102. youtube superbowl commercials
103. superbowl advertisements
104. superbowl commericials
105. superbowl viewers
106. nfl superbowl winners
107. nfl superbowl 2008
108. watch superbowl 43
109. ameriquest superbowl
110. superbowl 2010 date
111. anheuser busch superbowl
112. nfl superbowl tickets
113. superbowl adverts
114. superbowl xli commercials
115. watch 2009 superbowl online
116. superbowl commericial
117. superbowl commerials
118. taco bell superbowl
119. hulu superbowl ad
120. best superbowl ad
121. nfl superbowl commercials
122. nfl commercial superbowl
123. superbowl comericals
124. nfl superbowl 2007
125. ifilm superbowl
126. advertisers superbowl
127. fed ex superbowl
128. superbowl halftime commercials
129. superbowl 30 second
130. nfl superbowl ad
131. letterman superbowl
132. superbowl commecial
133. fedex superbowl commercials
134. nfl superbowl ads
135. nfl superbowl watch
136. superbowl 42 dvd
137. superbowl ads commercials
138. superbowl commercials ads
139. nfl superbowl xli
140. kevin federline superbowl
141. superbowl proposal
142. k fed superbowl
143. nfl superbowl contest
144. superbowl ad commercials
145. superbowl commercials ad
146. david letterman superbowl
147. emerald nuts superbowl
148. superbowl commercials contest
149. nfl superbowl commerical
150. nfl superbowl comercials

Source: PPC Menu

Snow: Let it snow - 99 Keywords for Snow

Snow Keywords - sorted by volume.

1. snow
2. ice snow
3. snow music
4. snow storm
5. storm snow
6. snow falling
7. winter snow
8. falling snow
9. snow shovel
10. snow pictures
11. snowing
12. snow video
13. snows
14. snow plowing
15. snow fall
16. snow rain
17. snow 2009
18. snow cover
19. weather snow
20. snow flakes
21. snow accumulation
22. accumulation snow
23. snow pics
24. animated snow
25. snow storms
26. snow totals
27. snow depth
28. snow blizzard
29. snow scenes
30. heavy snow
31. snow watch
32. snow inches
33. record snow
34. fall in snow
35. lake effect snow
36. snow lake effect
37. february snow
38. snow average
39. the snow storm
40. snow accumulations
41. january snow
42. thunder snow
43. snow amounts
44. snow depths
45. snow blizzards
46. annual snow
47. sleet snow
48. snow northeast
49. snow hail
50. snow fall totals
51. snow noaa
52. precipitation snow
53. snow storm pictures
54. avalanches snow
55. oswego snow
56. snow fall amounts
57. snow depth map
58. snow accumulation map
59. current snow cover
60. worst snow storm
61. snow 1967
62. severe snow
63. yearly snow
64. how many inches of snow
65. northeast snow storm
66. winter snow storm
67. snow averages
68. snow winter storm
69. snow squalls
70. january snow storm
71. snow storm weather
72. february snow storm
73. blizzard snow storm
74. snow storm totals
75. snow ice storm
76. rain snow ratio
77. 1978 snow storm
78. snow winds
79. snow nws
80. national weather service snow
81. freezing rain snow
82. 1967 snow storm
83. snow blizard
84. school snow storm
85. snow storm record
86. christmas snow storm
87. lake effect snow storm
88. 1888 snow
89. severe snow storm
90. snow storm accumulation
91. severe weather snow
92. 1888 snow storm
93. noreaster snow
94. snow blizards
95. snow storm accumulations
96. snow storm power outage
97. noreaster snow storm
98. nor easter snow storm

Source: Lazworld.com

Google Unleashes Click-To-Call Mobile Search Ads

Google released a mobile feature Thursday that allows advertisers to add a clickable local phone number to mobile paid search ads. The phone number appears as an additional line of text in the mobile paid-search ad at either the bottom or top of the search query page.

The phone number in the ad enables consumers to initiate a call to the business immediately, similar to the way the person might click through to the company's Web site.

Mobile phones running Google's Android or Apple's operating system support the ad service. AdWords recently added a feature that allows advertisers to specify the type of phone to run the paid-search ad. Paul Feng, Google group product manager for Mobile Ads, says Google ran a test with a handful of advertisers for several months. Online Media Daily first heard about the tests, to insert phone numbers and coupons in mobile ads, last week. "In some cases advertisers saw the overall success of the ads increase dramatically," he says. "The click-through rates on search ads increased up to 30%."

Paid-search ads will become a more important tool as companies attempt to gain space on the mobile screen. Search traffic continues to climb, and more people have begun to adopt smartphones that allow them to browse the Web easily. In fact, mobile search traffic has already grown five times within the past few years. Feng suggests the uptick -- driven by smartphones, such as Motorola's Droid, Apple's iPhone and Google's Nexus One -- should increase.

Internal data from Google suggests that consumers with iPhones search 50 times more than those with prior-generation phones. Bloomingdale's and Vegas.com, which have been running a variety of mobile ads, have seen click-through rates rise. Vegas.com has seen mobile ad click-through rates as high as 20%, prior to today's launch of the click-to-call feature.

The two-step process to show a click-to-call business phone number in ads on mobile devices with full Internet browsers requires AdWords advertisers to set up a local extension to add a business phone number and check that you chose to show the ad. From there, customers can click to call the business from the ad. If your campaigns are already set up this way, the phone numbers will display automatically.

Google will charge the same for click-to-call ads as the cost for a click to visit the business's Web site, according to Feng. The advertisers' bid remains unchanged. Advertisers make one cost-per-click (CPC) bid for calls and clicks to the Web site.

Google Faces The Slickest Click Fraud Yet

Click fraud, that perpetual bane of online advertisers, is usually hard to detect in the moment, but easy to spot after the fact. That's because, unlike real clicks, sham clicks performed by automatic click software or human fraudsters pump up an advertiser's pay-per-click fees but never generate sales.

But on Tuesday, Harvard Business School professor Ben Edelman revealed what he says is a new form of click fraud that accomplishes what online fraud watchdogs might have once thought impossible: a scam that not only simulates valid clicks on a Google ad sold to an advertiser, but seems to result in a real customer who spends money on the advertiser's site.

"This is a particularly insidious kind of click fraud," says Edelman. "It takes more effort to organize, but it gives the perpetrator the capacity to impose charges in a way that's much harder for the advertiser to notice."

In a real example dissected on his blog, Edelman described how that complex and stealthy click fraud scheme works. According to Edelman, the perpetrators of the fraud, who run a site called TrafficSolar.com, make a deal to host Google's pay-per-click ads through a long string of Google affiliate partners, each of which agree to place their ads on other sites in exchange for a share of those ads' revenue.

Then Edelman says the TrafficSolar owners infect Web surfers' machines with spyware through a common cybercriminal tactic, exploiting a security vulnerability in either Windows XP or Internet Explorer when the user visits a popular, compromised Web site. (Edelman says he isn't sure which site the fraudsters used to infect his test machine.)

When someone with an infected computer later visits any of a number e-commerce sites, including Expedia.com, Gap.com or the shoe-seller Finishline.com, the spyware on his or her machine throws up a large pop-up window that covers the entire browser with another browser window displaying the same site. Unsuspecting shoppers make purchases on that pop-up window they normally might.

But that second window "reflects the fruit of click fraud," says Edelman. To create that pop-up, TrafficSolar invisibly simulates a click on one of the ads it hosts through its deal with Google affiliates, an ad for the same site the user intended to visit.

The result is that TrafficSolar.com--along with Google and each of the affiliates it shares its revenue with--gets a share of the pay-per-click fee paid by the advertiser. Meanwhile, the e-commerce site that paid for the ad receives real traffic and real sales, with no reason to suspect wrongdoing.

TrafficSolar's sleight of hand? Those sales would have happened regardless. But its spyware hides lucrative fraud in what otherwise would have been normal transactions.

"The retailer may think it can detect click fraud by a low sales conversion rate," says Edelman. "But here, the traffic converts. Based on that high conversion rate, they might even decide to raise their bid [in Google's advertising auction system] and have no way to realize that it's all a ruse."

TrafficSolar didn't respond to an e-mail message sent to the address listed in its domain registration or to a message left at its listed Austrian telephone number, whose voicemail greeting welcomed callers to the tourism center for the Austrian city of Graz. A site advisory warning from the cybersecurity company McAfee warns users that TrafficSolar.com may be infected with malicious software, and urges visitors to use "extreme caution."

Edelman, however, isn't focused on TrafficSolar so much as the seemingly legitimate deals that allowed the site to host Google ads. For those, he blames Infospace, another search engine that dealt directly with Google to broker the ads that were in turn passed on to more than seven other affiliates in a chain of deals that eventually led to TrafficSolar's scheme.

Those tangled arrangements, according to Edelman, should lead Google to cut its ties with Infospace. "It's all well and good for Google to have partners," he says. "But for the partners to have partners who have partners ... it becomes virtually impossible to monitor.
Google owes its advertisers something better than that."

Edelman's interest in Google is less than completely objective. He's currently serving as counsel in a lawsuit by Vulcan Golf alleging misplacement of the company's ads, and he's also worked as a consultant to Microsoft. But he says neither company funded his latest research.

It isn't the first time that Infospace, which didn't respond to a request for comment, has been the target of Edelman's criticism. Since 2005, Edelman has repeatedly accused the company of brokering deals that place ads on people's computers via security exploits and spyware. Even earlier, the company faced lawsuits and ousted its chief executive in 2001 after its stock price lost most than 99% of its value in the dot-com bust.

A Google spokesperson responded in an e-mailed statement that it's the company's policy "to prohibit [advertising] partners from being associated--whether directly or indirectly, intentionally or unintentionally--with parties who buy traffic in ways that cause a poor user or advertiser experience," and that it responds quickly to any violations of that policy.

As for its ability to detect the new form of click fraud, Google has long argued that it credits advertisers for as much as 10% of their ad spending based on click fraud that the company detects. While the company wouldn't comment on Edelman's TrafficShare example, a spokesperson wrote that the company uses "hundreds of data points" to detect fraud, not just clicks.

In a report last October, click fraud research firm Click Forensics measured click fraud at around 14%, significantly higher than Google's estimates. But even Click Forensics may not be counting the sort of click fraud Edelman accuses TrafficSolar of committing. Because Click Forensics' data is pulled from advertisers, the company can't necessarily detect click fraud that is disguised as real customers and real sales, according to the company's chief executive, Paul Pellman. Pellman believes, however, that the kind of click fraud Edelman discovered is likely mixed with traditional click fraud to increase the scheme's traffic volume while keeping it hidden.

Because the new form of click fraud involves installing spyware, it's likely used at a much smaller scale, Pellman says. But by mixing it with traditional fraudulent traffic, the spyware trick could cause higher-volume scams to seem to result in some sales, and thus lend them credibility.

"This is about adding a bit of what seems like quality traffic to what is otherwise a stream of junk," Pellman says. "It's just another example of how incredibly lucrative click fraud has become for its perpetrators, and the kind of sophistication that they've come up with to protect their income."

Google premieres click-to-call mobile ads

Google recently announced that beginning in January 2010 they will be showing location targeted business phone numbers and addresses in Mobile Ads that are viewed on high end smartphones. This new feature will allow people searching from their mobile device to click-to-call businesses just as easily as they click to visit websites.

This is an exciting development for pay-per-click (PPC) advertising because these click-to-call actions are extremely relevant leads and should be frequently converted into customers. When searches are performed on high-end mobile devices with full HTML browsers (iPhones, Android, Palm WebOS), Google AdWords will communicate with the user’s mobile GPS to determine geographic location of the search. With this information, Google is able to show the phone numbers and business addresses for the closest advertisers which will appear in a fifth line of ad text. This is an extremely convenient development for people who use the mobile browsing capabilities on their phones.

This is not only exciting for potential customers, but for advertisers as well. Advertisers will be charged the exact same way they are charged for clicks to their website and will not incur additional charges for receiving a call from a click. Who doesn’t want more highly targeted, relevant traffic for the same price, right?

In order to make Google AdWords Mobile Ads appear with a location-specific click-to-call phone number, advertisers need to make sure their Google AdWords Campaigns are targeting all mobile devices with full HTML browsers. Phone numbers and business addresses must also be added in the locations section of the Campaign settings.

To learn more about implementing click-to-call Google AdWords Mobile Ads, contact a qualified PPC Management Company.