Rank Site Category Unique Visitors (users) Reach Page Views Has Advertising
1 facebook.com Social Networks 540,000,000 35.2% 570,000,000,000 Yes
2 yahoo.com Web Portals 490,000,000 31.8% 70,000,000,000 Yes
3 live.com Search Engines 370,000,000 24.1% 39,000,000,000 Yes
4 wikipedia.org Dictionaries & Encyclopedias 310,000,000 20% 7,900,000,000 No
5 msn.com Web Portals 280,000,000 18.1% 11,000,000,000 Yes
6 microsoft.com Software 230,000,000 14.8% 3,300,000,000 Yes
7 blogspot.com Blogging Resources & Services 230,000,000 14.7% 4,400,000,000 Yes
8 baidu.com Web Portals 230,000,000 15% 27,000,000,000 Yes
9 qq.com Email & Messaging 170,000,000 11.1% 25,000,000,000 Yes
10 mozilla.com Internet Clients & Browsers 140,000,000 9.2% 2,100,000,000 No
11 sina.com.cn Web Portals 130,000,000 8.4% 3,600,000,000 Yes
12 wordpress.com Blogging Resources & Services 120,000,000 7.7% 1,200,000,000 Yes
13 bing.com Search Engines 110,000,000 7% 2,700,000,000 Yes
14 adobe.com Programming 110,000,000 6.9% 1,000,000,000 Yes
15 163.com Web Portals 98,000,000 6.3% 2,700,000,000 Yes
16 taobao.com Shopping 98,000,000 6.3% 10,000,000,000 No
17 soso.com Entertainment 97,000,000 6.3% 1,400,000,000 No
18 twitter.com Email & Messaging 96,000,000 6.2% 5,400,000,000 No
19 youku.com Video Clips & Movie Downloads 89,000,000 5.8% 1,700,000,000 Yes
20 ask.com Search Engines 88,000,000 5.7% 1,700,000,000 Yes
21 sohu.com Web Portals 82,000,000 5.3% 1,900,000,000 Yes
22 amazon.com Shopping 74,000,000 4.8% 3,300,000,000 Yes
23 windows.com Windows 74,000,000 4.8% 490,000,000 No
24 ebay.com Auctions 74,000,000 4.8% 9,400,000,000 Yes
25 yahoo.co.jp Web Portals 72,000,000 4.7% 27,000,000,000 Yes
26 myspace.com Social Networks 72,000,000 4.7% 27,000,000,000 Yes
27 apple.com Mac 72,000,000 4.7% 960,000,000 Yes
28 tudou.com Photo & Video Sharing 66,000,000 4.3% 1,100,000,000 No
29 conduit.com Advertising & Marketing 60,000,000 3.9% 2,000,000,000 No
30 hotmail.com Email & Messaging 60,000,000 3.9% 1,100,000,000 Yes
31 flickr.com Photo & Video Sharing 55,000,000 3.6% 1,800,000,000 Yes
32 photobucket.com Photo & Video Sharing 55,000,000 3.6% 1,100,000,000 Yes
33 tianya.cn Online Communities 55,000,000 3.6% 590,000,000 Yes
34 about.com How-To & Expert Content 55,000,000 3.6% 710,000,000 Yes
35 cnet.com Technology News 55,000,000 3.6% 490,000,000 Yes
36 hao123.com Online Directories 50,000,000 3.3% 1,400,000,000 No
37 iefxz.com 50,000,000 3.2% 270,000,000 No
38 xunlei.com TV Programs 50,000,000 3.2% 870,000,000 No
39 paypal.com Merchant Services & Payment Systems 49,000,000 3.2% 1,900,000,000 Yes
40 rapidshare.com File Sharing & Hosting 46,000,000 3% 800,000,000 No
41 go.com Web Portals 46,000,000 3% 3,000,000,000 Yes
42 fc2.com Blogging Resources & Services 45,000,000 2.9% 2,400,000,000 Yes
43 bbc.co.uk News & Current Events 45,000,000 2.9% 2,500,000,000 Yes
44 imdb.com Movies 45,000,000 2.9% 1,400,000,000 Yes
45 orkut.com Social Networks 45,000,000 2.9% 5,300,000,000 Yes
46 sogou.com Web Portals 45,000,000 2.9% 540,000,000 No
47 56.com Multimedia Content 42,000,000 2.7% 450,000,000 No
48 aol.com Web Portals 42,000,000 2.7% 4,400,000,000 Yes
49 craigslist.org Classifieds 42,000,000 2.7% 14,000,000,000 No
50 rakuten.co.jp Shopping Portals & Search Engines 41,000,000 2.6% 4,000,000,000 Yes
51 imageshack.us File Sharing & Hosting 41,000,000 2.7% 310,000,000 Yes
52 ku6.com Multimedia Content 41,000,000 2.7% 410,000,000 Yes
53 blogger.com Blogging Resources & Services 41,000,000 2.7% 1,700,000,000 Yes
54 goo.ne.jp Web Services 41,000,000 2.6% 810,000,000 Yes
55 ifeng.com News & Current Events 41,000,000 2.7% 860,000,000 Yes
56 linkedin.com Social Networks 38,000,000 2.5% 1,700,000,000 Yes
57 yandex.ru Search Engines 38,000,000 2.4% 7,000,000,000 Yes
58 mail.ru Email & Messaging 37,000,000 2.4% 10,000,000,000 Yes
59 partypoker.com Cards & Casino Games 35,000,000 2.2% 280,000,000 No
60 megaupload.com File Sharing & Hosting 34,000,000 2.2% 880,000,000 No
61 answers.com Dictionaries & Encyclopedias 34,000,000 2.2% 250,000,000 No
62 alibaba.com Management & Corporate Operations 34,000,000 2.2% 800,000,000 Yes
63 hi5.com Social Networks 34,000,000 2.2% 9,500,000,000 Yes
64 cnn.com News & Current Events 34,000,000 2.2% 1,300,000,000 Yes
65 amazon.co.jp Shopping Portals & Search Engines 34,000,000 2.2% 1,100,000,000 No
66 4shared.com File Sharing & Hosting 31,000,000 2% 1,600,000,000 Yes
67 ameblo.jp Blogging Resources & Services 31,000,000 2% 1,300,000,000 Yes
68 gougou.com Web Services 31,000,000 2% 410,000,000 Yes
69 skype.com VOIP & Internet Telephony 31,000,000 2% 370,000,000 No
70 renren.com Social Networks 31,000,000 2% 2,000,000,000 Yes
71 dailymotion.com Video Clips & Movie Downloads 31,000,000 2% 540,000,000 Yes
72 naver.com Search Engines 31,000,000 2% 5,400,000,000 No
73 weather.com Weather 31,000,000 2% 890,000,000 Yes
74 mozilla.org Internet Clients & Browsers 29,000,000 1.9% 210,000,000 No
75 mediafire.com File Sharing & Hosting 29,000,000 1.9% 370,000,000 Yes
76 bit.ly File Sharing & Hosting 28,000,000 1.8% 330,000,000 No
77 hp.com Educational Resources 28,000,000 1.8% 650,000,000 No
78 livedoor.jp Blogging Resources & Services 28,000,000 1.8% 490,000,000 Yes
79 ehow.com How-To & Expert Content 28,000,000 1.8% 190,000,000 Yes
80 nifty.com ISPs 28,000,000 1.8% 660,000,000 Yes
81 vkontakte.ru Social Networks 26,000,000 1.7% 30,000,000,000 No
82 alipay.com Banking & Personal Finance 26,000,000 1.7% 660,000,000 Yes
83 nytimes.com Newspapers 26,000,000 1.7% 600,000,000 Yes
84 overture.com Search Engines 26,000,000 1.7% 230,000,000 No
85 sourceforge.net Open Source 26,000,000 1.7% 230,000,000 Yes
86 fbcdn.net Language Study & Translation 25,000,000 1.6% 170,000,000 No
87 xtendmedia.com Web Design & Development 25,000,000 1.6% 160,000,000 No
88 xinhuanet.com News & Current Events 25,000,000 1.7% 190,000,000 Yes
89 wikimedia.org Dictionaries & Encyclopedias 25,000,000 1.6% 140,000,000 No
90 pconline.com.cn Mobile Phones 25,000,000 1.6% 250,000,000 Yes
91 daum.net Online Communities 25,000,000 1.7% 2,500,000,000 Yes
92 4399.com Online Games 24,000,000 1.5% 800,000,000 Yes
93 bankofamerica.com Banking & Personal Finance 24,000,000 1.5% 2,300,000,000 No
94 ebay.de Auctions 23,000,000 1.5% 5,800,000,000 Yes
95 uol.com.br Web Portals 23,000,000 1.5% 4,000,000,000 Yes
96 filestube.com File Sharing & Hosting 23,000,000 1.5% 250,000,000 No
97 zol.com.cn Hardware 23,000,000 1.5% 310,000,000 Yes
98 mop.com Roleplaying Games 23,000,000 1.5% 250,000,000 No
99 alexa.com Search Engine Optimization & Marketing 23,000,000 1.5% 960,000,000 No
100 biglobe.ne.jp Web Portals 22,000,000 1.4% 370,000,000 Yes
May 28, 2010
May 27, 2010
Small Business To Increase Traditional and Online Marketing
According to the FedEx Office third annual Signs of the Times national small business survey, small business owners are eager to lead the charge out of the country's protracted recession, with 72% saying they will be the driving force behind the U.S. economic recovery in 2010. 51% of the small business owners polled say their businesses have already, or will fully, recover by the end of this year.
This optimism is a marked improvement over the survey's findings last year, when 54% of respondents indicated they were very concerned about the economy's impact on their business. 18% of small businesses are considering an increased budget for staffing and HR activities in 2010, up from just 9% last year.
This study also found that 42% of those polled are considering increasing spending on marketing and advertising initiatives in 2010, and 30% say they may increase spending on sales initiatives. Both actions are specifically aimed at boosting customer traffic and revenues.
Randy Scarborough, vice president of marketing for FedEx Office, says "Small businesses are... identifying and investing in the tools that will help them bounce back... print ads, direct mail campaigns, online marketing programs, and a social media presence... maximize their budgets... connecting effectively with new and existing customers... "
Underscoring small business owners' firm belief in the value of traditional and online marketing and advertising:
• In 2008, before the recession was fully felt throughout the marketplace, 41% of those polled were considering increasing spending on marketing and advertising initiatives
• In 2009, with the recession in full-swing, 44% of small business owners reported considering a budget increase in that same area
• This survey shows that 34% made cuts to their marketing and advertising spend last year and 31% say that decision had a negative/extremely negative impact on their business results
87% of respondents report that printed marketing/advertising tools are somewhat to very effective at driving customers to businesses, and 61% believe traditional marketing/advertising methods are more effective than Web-based counterparts at bringing in customers
44% of small business owners plan to grow business in 2010 by increasing communication with existing and potential customers via printed materials like newsletters and direct mailings. These entrepreneurs are also actively leveraging other traditional marketing/advertising tools such as:
• Brochures (43%)
• Yellow Pages listings (39%)
• Flyers and signs/banners/posters (37% each)
• Newspaper advertisements (32%)
The small business owners putting the most emphasis in this area may be older than most would expect. 18-34 year-old small business owners are greater proponents of signs, banners and/or posters (51% for 18-34 vs. 36% for 55+) and flyers/brochures (57% for 18-34 vs. 47% for 55+) as cost effective marketing/advertising tools than older owners.
46% of respondents have plans to grow business in 2010 by improving their company's online presence, while another 36% plan to utilize social media/networking websites to build business.
With many small businesses planning to enhance their marketing and advertising efforts across the board this year:
64% say their marketing and advertising materials are, at best, only somewhat consistent in terms of brand, messaging and overall design
23% of small business owners can't invest in improving these materials due to budget restraints
13% find that they spend more than they should because they don't have the time or resources to find cost-saving deals
This optimism is a marked improvement over the survey's findings last year, when 54% of respondents indicated they were very concerned about the economy's impact on their business. 18% of small businesses are considering an increased budget for staffing and HR activities in 2010, up from just 9% last year.
This study also found that 42% of those polled are considering increasing spending on marketing and advertising initiatives in 2010, and 30% say they may increase spending on sales initiatives. Both actions are specifically aimed at boosting customer traffic and revenues.
Randy Scarborough, vice president of marketing for FedEx Office, says "Small businesses are... identifying and investing in the tools that will help them bounce back... print ads, direct mail campaigns, online marketing programs, and a social media presence... maximize their budgets... connecting effectively with new and existing customers... "
Underscoring small business owners' firm belief in the value of traditional and online marketing and advertising:
• In 2008, before the recession was fully felt throughout the marketplace, 41% of those polled were considering increasing spending on marketing and advertising initiatives
• In 2009, with the recession in full-swing, 44% of small business owners reported considering a budget increase in that same area
• This survey shows that 34% made cuts to their marketing and advertising spend last year and 31% say that decision had a negative/extremely negative impact on their business results
87% of respondents report that printed marketing/advertising tools are somewhat to very effective at driving customers to businesses, and 61% believe traditional marketing/advertising methods are more effective than Web-based counterparts at bringing in customers
44% of small business owners plan to grow business in 2010 by increasing communication with existing and potential customers via printed materials like newsletters and direct mailings. These entrepreneurs are also actively leveraging other traditional marketing/advertising tools such as:
• Brochures (43%)
• Yellow Pages listings (39%)
• Flyers and signs/banners/posters (37% each)
• Newspaper advertisements (32%)
The small business owners putting the most emphasis in this area may be older than most would expect. 18-34 year-old small business owners are greater proponents of signs, banners and/or posters (51% for 18-34 vs. 36% for 55+) and flyers/brochures (57% for 18-34 vs. 47% for 55+) as cost effective marketing/advertising tools than older owners.
46% of respondents have plans to grow business in 2010 by improving their company's online presence, while another 36% plan to utilize social media/networking websites to build business.
With many small businesses planning to enhance their marketing and advertising efforts across the board this year:
64% say their marketing and advertising materials are, at best, only somewhat consistent in terms of brand, messaging and overall design
23% of small business owners can't invest in improving these materials due to budget restraints
13% find that they spend more than they should because they don't have the time or resources to find cost-saving deals
May 11, 2010
Twitter has confirmed the soft-launch of a "Business Center," which consists of various features, including the ability for businesses to accept direct messages on the service -- even from people they don't technically "follow."
"This is huge for businesses that perform customer service via Twitter," notes Mashable. "They can get feedback and deal with private customer issues without having to follow the person back first."
"The Business Center Toolkit will let companies using the micro-blogging site for marketing purposes turn on and off different options and functionality," Venture Beat writes.
"This is Twitter's move to offer specific business services that will enhance Twitter's abilities to serve the business community," notes Marketing Pilgrim. "Eventually this will be another one of those things that will maybe even help Twitter, ummmmm, make money ... How about that?"
Presently, only a small group of business users have received emails from the Twitter team, inviting them to test a so-called "Twitter Toolkit," according to Mashable.
According to Twitter: "Only a handful of accounts have these features presently," while it expects to roll out the features gradually. Twitter is asking participating businesses to "fill out some information which will help us verify your business or organization."
Once a business activates its account, it is automatically verified, which leads Mashable to believe that Twitter has finally decided to expand its Verified Accounts program to brands and organizations.
"Business accounts can also add multiple users so different employees can use the same account," notes Fast Company, adding: "The biggest change is in direct messaging ... Normally, direct messages can only be sent and received by two accounts that are following each other, in order to cut down on spam ... But business accounts allow the receiving of messages from users that account is not following -- this could be useful for customer service, since a business wouldn't have to mess around following every single user who also likes Peet's Coffee or whatever."
Mashable et al
"This is huge for businesses that perform customer service via Twitter," notes Mashable. "They can get feedback and deal with private customer issues without having to follow the person back first."
"The Business Center Toolkit will let companies using the micro-blogging site for marketing purposes turn on and off different options and functionality," Venture Beat writes.
"This is Twitter's move to offer specific business services that will enhance Twitter's abilities to serve the business community," notes Marketing Pilgrim. "Eventually this will be another one of those things that will maybe even help Twitter, ummmmm, make money ... How about that?"
Presently, only a small group of business users have received emails from the Twitter team, inviting them to test a so-called "Twitter Toolkit," according to Mashable.
According to Twitter: "Only a handful of accounts have these features presently," while it expects to roll out the features gradually. Twitter is asking participating businesses to "fill out some information which will help us verify your business or organization."
Once a business activates its account, it is automatically verified, which leads Mashable to believe that Twitter has finally decided to expand its Verified Accounts program to brands and organizations.
"Business accounts can also add multiple users so different employees can use the same account," notes Fast Company, adding: "The biggest change is in direct messaging ... Normally, direct messages can only be sent and received by two accounts that are following each other, in order to cut down on spam ... But business accounts allow the receiving of messages from users that account is not following -- this could be useful for customer service, since a business wouldn't have to mess around following every single user who also likes Peet's Coffee or whatever."
Mashable et al
May 01, 2010
CPC Tips - For April 2010
Tips for lowering your cost per click - April 2010
- Browser Media - The secret to reducing AdWords costs.
- Econsutlancy - Display advertising tips for search marketers
- Cnet News - Apple iAds deal could cost $1 million
- PC World - Bing vs. Google vs. Yahoo: Feature Smackdown
- eWeek - Bing Rallies to 11.7% Search Share as Google Clings to 65%
Ann Taylor Investigation Shows FTC Keeping Close Eye on Blogging
Commission's Scrutiny of Retailer for Rewarding Posts About Collection Is a Warning to Marketers
By Natalie Zmuda
Published: April 28, 2010
NEW YORK (AdAge.com) -- The Federal Trade Commission has made public its first investigation into a company's relationship with bloggers, and while the federal agency took no action, the decision provides some insight into how it is viewing marketers' relationships with online communities
The FTC informed Ann Taylor that, following an investigation, it has decided not to take action against the women's retailer over an event held earlier this year. The retailer had invited bloggers to preview the Loft division's summer 2010 collection, offering a "special gift," and promising that those posting coverage from the event would be entered into a "mystery gift-card drawing," where they could win between $50 and $500.
The invite explained that bloggers must submit posts to the company within 24 hours in order to find out the value of their gift card.
The event and the unusual request for posts to be submitted for a prize received media scrutiny and caught the eye of the FTC. "We were concerned that bloggers who attended a preview on January 26, 2010 failed to disclose that they received gifts for posting blog content about that event," Mary Engle, the FTC's associate director-advertising practices, wrote in a letter dated April 20 to Ann Taylor's legal representation.
Although the agency decided not to take action against Ann Taylor, the case serves to let marketers know that the FTC is keeping a close eye on their interactions with bloggers.
Getting the message out
"This tells me that [the FTC] is looking, and that's important to know," said Douglas Wood, an attorney and head of Reed Smith's Media and Entertainment Industry Group. "They're probably throwing a little fire-starter into it, sending some messages out. The message this time is somewhere between $50 and $500 requires a disclosure."
Last year the agency began cracking down on bloggers, issuing new guidelines requiring bloggers to clearly disclose any "material connection" to an advertiser, including payments for an endorsement or free product.
The FTC said it decided not to take action against Ann Taylor, because, according to the company, the January preview was the first and, to date, only such event. Also, only a small number of bloggers posted content about the preview and several of those disclosed the gifts. A sign posted at the event directed bloggers to disclose the gifts, though the FTC says it's not clear how many bloggers saw the sign. Finally, Ann Taylor's Loft division adopted a written policy regarding its interaction with bloggers in February.
According to a spokeswoman for the FTC, the retailer was cooperative during the process. Ann Taylor declined to comment.
Industry watchers have widely expected the FTC to make an example of a company, in its quest to give the new guidelines teeth. The FTC declined to comment on any additional investigations that may be underway.
"I'm speculating, but what the FTC is doing is not being aggressive intentionally, so they can set up a standard they think is appropriate. Maybe they'll do this a few more times," said Mr. Wood. "It's not an unusual way to begin the educational process. In a way, it's always good to be the first one looked at. The second one might not fare so well."
By Natalie Zmuda
Published: April 28, 2010
NEW YORK (AdAge.com) -- The Federal Trade Commission has made public its first investigation into a company's relationship with bloggers, and while the federal agency took no action, the decision provides some insight into how it is viewing marketers' relationships with online communities
The FTC informed Ann Taylor that, following an investigation, it has decided not to take action against the women's retailer over an event held earlier this year. The retailer had invited bloggers to preview the Loft division's summer 2010 collection, offering a "special gift," and promising that those posting coverage from the event would be entered into a "mystery gift-card drawing," where they could win between $50 and $500.
The invite explained that bloggers must submit posts to the company within 24 hours in order to find out the value of their gift card.
The event and the unusual request for posts to be submitted for a prize received media scrutiny and caught the eye of the FTC. "We were concerned that bloggers who attended a preview on January 26, 2010 failed to disclose that they received gifts for posting blog content about that event," Mary Engle, the FTC's associate director-advertising practices, wrote in a letter dated April 20 to Ann Taylor's legal representation.
Although the agency decided not to take action against Ann Taylor, the case serves to let marketers know that the FTC is keeping a close eye on their interactions with bloggers.
Getting the message out
"This tells me that [the FTC] is looking, and that's important to know," said Douglas Wood, an attorney and head of Reed Smith's Media and Entertainment Industry Group. "They're probably throwing a little fire-starter into it, sending some messages out. The message this time is somewhere between $50 and $500 requires a disclosure."
Last year the agency began cracking down on bloggers, issuing new guidelines requiring bloggers to clearly disclose any "material connection" to an advertiser, including payments for an endorsement or free product.
The FTC said it decided not to take action against Ann Taylor, because, according to the company, the January preview was the first and, to date, only such event. Also, only a small number of bloggers posted content about the preview and several of those disclosed the gifts. A sign posted at the event directed bloggers to disclose the gifts, though the FTC says it's not clear how many bloggers saw the sign. Finally, Ann Taylor's Loft division adopted a written policy regarding its interaction with bloggers in February.
According to a spokeswoman for the FTC, the retailer was cooperative during the process. Ann Taylor declined to comment.
Industry watchers have widely expected the FTC to make an example of a company, in its quest to give the new guidelines teeth. The FTC declined to comment on any additional investigations that may be underway.
"I'm speculating, but what the FTC is doing is not being aggressive intentionally, so they can set up a standard they think is appropriate. Maybe they'll do this a few more times," said Mr. Wood. "It's not an unusual way to begin the educational process. In a way, it's always good to be the first one looked at. The second one might not fare so well."
April 29, 2010
Top 10 paid apps for March 2010 based on buy attempts:
Top 10 paid apps for March 2010 based on buy attempts:
Top 10 most recommended apps among Chorus community March 2010:
- Assassin’s Creed 2: Multiplayer: $2.99
- All-in-1 Gamebox: $0.99
- Sniper Strike: $0.99
- Angry Birds: $0.99
- Secrets of Success: $0.99
- Final Fantasy: $6.99
- Flaboo!: $0.99
- Rudolph’s Kick n Fly: $0.99
- Nukeball: $0.99
- Daily Fail: $0.99
Top 10 most recommended apps among Chorus community March 2010:
- FastMalls: Free
- LoKast: Free
- Skee-Ball: $0.99
- 5-0 Overload: Free
- Twit: Free
- Evil Overlord: Free
- Angry Birds: $0.99
- Pic2shop: Free
- Pocket God: $0.99
- NBA Live by EA Sports: $6.99
April 28, 2010
March 2010 Search Rankings Change Little from February
Americans’ usage preference for online search engines changed little between February and March 2010, according to The Nielsen Company.
Google Search Maintains Dominance
Google Search maintained its comfortable lead in search engine usage during March 2010, with 6.39 billion searches, or 65.7% of 9.72 billion total searches. Yahoo Search came in a distant second with 1.3 billion searches, or 13.4% of the total. MSN/Windows Live/Bing Search followed with 1.2 billion searches, or 12.2% of the total.
No other search engine had a search total in the billions or double-digit market share. AOL Search, the fourth-most-popular search engine for the month, accounted for 245.8 million searches, 2.5% of the total. Total searches increased 5.8% from 9.18 billion in February 2010, which is likely at least partly due to the additional three days in March.
February 2010 Numbers Were Similar
Google Search led all search providers in February 2010 with a 65.2% search share, or about 5.98 billion searches, according to previous Nielsen rankings. Yahoo Search came in second with a 14.1% search share, or about 1.29 billion searches. MSN/WindowsLive/Bing followed with 12.5% search share, or 1.14 billion searches. AOL Search, the fourth-most-popular provider last month, had a 2.3% share, or about 207 million searches.
MSN/WindowsLive/Bing experienced approximately 15% growth in its share of US searches in February 2010, increasing from a 10.9% share and 1.12 billion searches. March 2010 figures indicate this growth has at least temporarily stalled.
comScore Results also Similar
comScore’s core search rankings use different metrics than Nielsen’s search rankings, but produced similar results in March 2010. There was little change in comScore’s market share statistics of the five leading US online search providers between February and March 2010. Google Sites led the core search market with 65.1% market share, down from 65.5%. Yahoo Sites slightly rose from 16.8% to 16.9% market share. Microsoft Sites also grew slightly from 11.5% to 11.7% market share. Ask Network and AOL LLC Network’s market share rankings remained virtually unchanged in the low single digits.
Google Search Maintains Dominance
Google Search maintained its comfortable lead in search engine usage during March 2010, with 6.39 billion searches, or 65.7% of 9.72 billion total searches. Yahoo Search came in a distant second with 1.3 billion searches, or 13.4% of the total. MSN/Windows Live/Bing Search followed with 1.2 billion searches, or 12.2% of the total.
No other search engine had a search total in the billions or double-digit market share. AOL Search, the fourth-most-popular search engine for the month, accounted for 245.8 million searches, 2.5% of the total. Total searches increased 5.8% from 9.18 billion in February 2010, which is likely at least partly due to the additional three days in March.
February 2010 Numbers Were Similar
Google Search led all search providers in February 2010 with a 65.2% search share, or about 5.98 billion searches, according to previous Nielsen rankings. Yahoo Search came in second with a 14.1% search share, or about 1.29 billion searches. MSN/WindowsLive/Bing followed with 12.5% search share, or 1.14 billion searches. AOL Search, the fourth-most-popular provider last month, had a 2.3% share, or about 207 million searches.
MSN/WindowsLive/Bing experienced approximately 15% growth in its share of US searches in February 2010, increasing from a 10.9% share and 1.12 billion searches. March 2010 figures indicate this growth has at least temporarily stalled.
comScore Results also Similar
comScore’s core search rankings use different metrics than Nielsen’s search rankings, but produced similar results in March 2010. There was little change in comScore’s market share statistics of the five leading US online search providers between February and March 2010. Google Sites led the core search market with 65.1% market share, down from 65.5%. Yahoo Sites slightly rose from 16.8% to 16.9% market share. Microsoft Sites also grew slightly from 11.5% to 11.7% market share. Ask Network and AOL LLC Network’s market share rankings remained virtually unchanged in the low single digits.
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