February 13, 2014
February 11, 2014
February 07, 2014
January 31, 2014
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January 30, 2014
Top Searches 2013 - Source Bing.com
Here’s what Bing.com found:
Most Searched Person of the Year
- Beyoncé continues her reign as the queen of pop— she’s the most-searched person on Bing in 2013! Beyoncé bumped Kim Kardashian off of the top spot this year, who came in as the second most searched person of the year.
- Women ruled 2013, the top five most searched people of the year were all women, and only two men made it into the top ten- Justin Bieber (6th) and Barack Obama (10th)
Top 10 comparison for 2012 and 2013:
| Rank | 2013 | 2012 |
| 1 | Beyoncé Knowles | Kim Kardashian |
| 2 | Kim Kardashian | Justin Bieber |
| 3 | Rihanna | Miley Cyrus |
| 4 | Taylor Swift | Rihanna |
| 5 | Madonna | Lindsay Lohan |
| 6 | Justin Bieber | Katy Perry |
| 7 | Nicki Minaj | Selena Gomez |
| 8 | Amanda Bynes | Jennifer Aniston |
| 9 | Miley Cyrus | Nicki Minaj |
| 10 | Barack Obama | Taylor Swift |
- Taylor Swift had a busy year in the public eye, which is evidenced by her jump from #10 in 2012 to #4 this year.
- There are four newcomers to the top 10 this year, with Amanda Bynes coming in at #8, followed by and Madonna at #5 along with President Barack Obama at #10.
- Falling out of the top 10 this year are Selena Gomez, Jennifer Anniston, Lindsay Lohan and Katy Perry.
- The birth of the royal baby ensured Kate Middleton’s spot in the top 25, coming in at #22, but searchers seemed much less interested in her husband, as Prince William came in at #45.
Most Searched Sports Stars
- When it comes to the sports world, sometimes a little controversy goes further than actual on field excellence, as Tim Tebow was the most searched athlete for 2013. Tebow moved up from #3 in 2012 to take over the top spot.
- Last year’s king Peyton Manning dropped quite a bit after a successful comeback season, coming in at #18 in 2013
- No stranger to controversy himself, Tiger Woods and his quest to win another major came in as the 3rd most searched athlete for the year, down a spot from last year.
- There are new queens in town for 2013, as Lindsey Vonn and Danica Patrick took over the reins from two-time winner Maria Sharapova as the most searched female athlete. Alpine ski racer Lindsey Vonn raced to the top as the 2nd most searched athlete and #1 female athlete. Sharapova came in as #3 for females and 10th overall.
- Lebron James proved to be “King” of the hardwood finishing as the most searched NBA player, although Louisville star Kevin Ware finished ahead of James following his horrific injury during the NCAA tournament.
- In baseball, Derek Jeter was the top searched player on the diamond for the third straight year, coming in at 9thoverall
- The Miami Heat were the most searched NBA team, while the New York Yankees topped the baseball world.
| 1 | Tim Tebow |
| 2 | Lindsey Vonn |
| 3 | Tiger Woods |
| 4 | Kevin Ware |
| 5 | Ray Lewis |
| 6 | Lebron James |
| 7 | Danica Patrick |
| 8 | Dwight Howard |
| 9 | Derek Jeter |
| 10 | Maria Sharapova |
Most Searched Sports Teams
- American football favorite, the Dallas Cowboys, is the most searched sports team of 2013. The Cowboys are the second highest valued sports franchise in US history (behind #3 most searched team the New York Yankees) with an estimated value of approximately $2.1 billion.
- Runner up for most searched sports team of 2013 is defending NBA champions, the Miami Heat. The Heat’s Lebron James aka “King James” is the #6 most searched sports star of 2013, who is gunning for his 5th Most Valuable Player award and 3rd NBA championship title in a row.
- One of the most successful franchises in professional sports history, the New York Yankees, come in as the #3 most search sports team of the year. The Yankees’ all-time career leader in hits, games played, stolen bases, and at bats, Derek Jeter, is the #9 most searched sports star of 2013.
| 1 | Dallas Cowboys |
| 2 | Miami Heat |
| 3 | New York Yankees |
| 4 | New York Giants |
| 5 | Chicago Bears |
| 6 | Baltimore Ravens |
| 7 | Detroit Tigers |
| 8 | Miami Dolphins |
| 9 | Atlanta Braves |
| 10 | Green Bay Packers |
Most Searched Musician
- When it comes to music, most searched person of the year, Beyoncé is queen as the most searched musician of 2013.
- Runner up for most searched musician of 2013, is power vocalist Rihanna coming in as #2, followed by America’s country sweetheart Taylor Swift at #3.
- Though dethroned from his number one spot in 2012, Bieber fever continues to burn allowing him to come in as the fifth most searched musician of 2013.
- From her VMA performance, new album, and constant relationship drama, Miley Cyrus drove searches throughout the year, propelling her to the #7 spot.
| 1 | Beyoncé |
| 2 | Rihanna |
| 3 | Taylor Swift |
| 4 | Madonna |
| 5 | Justin Bieber |
| 6 | Nicki Minaj |
| 7 | Miley Cyrus |
| 8 | Britney Spears |
| 9 | Katy Perry |
| 10 | Selena Gomez |
Most Searched Song
- The money saving ways of rapper Macklemore stormed America, making Thrift Shop the most searched song of 2013.
| 1 | Macklemore & Ryan Lewis – Thrift Shop |
| 2 | Robin Thicke- Blurred Lines |
| 3 | Rihanna – Stay |
| 4 | Imagine Dragons – Radioactive |
| 5 | Jason Derulo- The Other Side |
| 6 | Bruno Mars – When I Was Your Man |
| 7 | Justin Timberlake – Mirrors |
| 8 | Miley Cyrus – We Can’t Stop |
| 9 | Pink – Just Give Me A Reason |
| 10 | One Direction – Best Song Ever |
Most Searched Social Media Sites
- What’s on our mind, Facebook? Oh, just that our friends still “like” you the most. Facebook came in as the most searched social media platform for the second year in a row.
- Pinterest is not only a new comer to the top ten list of social media, it rocketed to the number two spot! From wedding ideas, to recipes and more, people couldn’t seem to get enough of Pinterest in 2013.
| 1 | |
| 2 | |
| 3 | |
| 4 | |
| 5 | |
| 6 | tumblr |
| 7 | |
| 8 | Vimeo |
| 9 | Vine |
| 10 | Google+ |
Most Searched Streaming Sites
- With new original series and more viewers than ever before, Netflix was the king of entertainment. Netflix came in at #1 among streaming technologies, beating out Hulu who came in at #2, and Project Free TV that came in at #5.
| 1 | Netflix |
| 2 | Hulu |
| 3 | iTunes |
| 4 | YouTube |
| 5 | Project Free TV |
| 6 | Google Play |
| 7 | Xbox Live |
| 8 | HBO Go |
| 9 | Crackle |
| 10 | Roku |
Most Searched Entertainment Electronics
- With the upcoming launch of Xbox One, Xbox came in as the most searched entertainment electronic over iPhone #2 and Android #3.
| 1 | Xbox |
| 2 | iPhone |
| 3 | Android |
| 4 | iPad |
| 5 | Windows Phone |
| 6 | Surface |
| 7 | Playstation |
| 8 | Nintendo |
| 9 | Blackberry |
| 10 | Kindle Fire |
Most Searched Apps
- It’s all fun and games when it comes to the top apps of the year, Candy Crush stole the #1 spot in top apps, beating out Angry Birds #2 and Bad Piggies #3.
| 1 | Candy Crush |
| 2 | Angry Birds |
| 3 | Bad Piggies |
Most Searched TV Show
- The Bing Bang Theory made a splash in 2013, knocking off American Idol for the place of #1 searched television show.
- American Idol came in at the #2 spot, while Dancing with the Stars dropped to #6 after being #2 in 2012.
- A staple of the morning show lineup, The Today Show made it to the top ten list this year, coming in as the #7 most searched television show.
- The British drama Downtown Abbey may take place in the early 1900’s, but people can’t get enough of it in 2013, making it the #4 most searched television show.
| 1 | Big Bang Theory |
| 2 | American Idol |
| 3 | The Walking Dead |
| 4 | Downtown Abbey |
| 5 | Game of Thrones |
| 6 | Dancing with the Stars |
| 7 | The Today Show |
| 8 | Big Brother |
| 9 | The Bachelor/Bachelorette |
| 10 | Honey Boo Boo |
Most Searched Movies
- Anticipation and buzz around the final installment in the Iron Man trilogy propelled Iron Man III to the number one spot in 2013.
- Two classics, The Great Gatsby and Oz: The Great and Powerful, both made the top ten list coming in at #7 and #8 respectfully.
- Comic books turned movies continue to drive searches, making super hero movies Iron Man, The Wolverine, and Man of Steel all in the top ten.
- There’s no slowing down the Fast and Furious series- the 6th Fast and Furious was the #2 most searched movie of the year.
| 1 | Iron Man 3 |
| 2 | Fast and Furious 6 |
| 3 | Despicable Me 2 |
| 4 | The Conjuring |
| 5 | The Wolverine |
| 6 | 2 Guns |
| 7 | The Great Gatsby |
| 8 | Oz: The Great and Powerful |
| 9 | Snitch |
| 10 | Man of Steel |
Most Searched Fashion Designer
- The fashion industry was as competitive as ever in 2013, but fashion icon and designer Victoria Beckham took the crown as most searched fashion designer of 2013.
- Project Runway judge Michael Kors came out on top for the second year in a row, but fell to the #2 most searched designer of the year.
- American favorite and best known for his polo clothing brand, Ralph Lauren took third for the most search designer of 2013.
- Kimora Lee Simmons’ many ventures and strong brand made her the #5 most searched designer of 2013.
- A staple of the fashion industry, both Chanel and Gucci remained strong in 2013 coming in at #4 and #6 respectfully.
- First lady Michelle Obama was this year’s most searched fashion icon.
| 1 | Victoria Beckham |
| 2 | Michael Kors |
| 3 | Ralph Lauren |
| 4 | Chanel |
| 5 | Kimora Lee Simmons |
| 6 | Gucci |
| 7 | Tory Burch |
| 8 | Kate Spade |
| 9 | Steve Madden |
| 10 | Louis Vuitton |
Most Searched Reality TV Stars
- The Kardashian sisters still reign as all made the top 10 list again in 2013 –Kim kept her #1 spot, while Khloe dropped to #5 and Kourtney #8.
- The patriarch of the Kardashian family, Bruce Jenner came in as the #2 most searched reality star of 2013.
- Snooki’s continued antics, both on screen and off, along with anticipation of her new show made her the #3 most searched reality star.
| 1 | Kim Kardashian |
| 2 | Bruce Jenner |
| 3 | Snooki |
| 4 | Ryan Seacrest |
| 5 | Khloe Kardashian |
| 6 | Kris Jenner |
| 7 | Honey Boo Boo |
| 8 | Kourtney Kardashian |
| 9 | Kendra Wilkinson |
| 10 | Kate Gosselin |
Most Searched Daytime Talk Shows
- Ellen DeGeneres continues her reign for the most searched talk show on Bing this year, with Bethanny Frankel’s new show, Bethanny, skyrocketing to second place.
- Longtime favorite Live with Kelly rounded out the top 10 day time talk shows.
| 1 | Ellen DeGeneres |
| 2 | Bethanny |
| 3 | Dr. Oz Show |
| 4 | The Chew |
| 5 | Wendy Williams |
| 6 | The View |
| 7 | Dr. Phil |
| 8 | Rachael Ray |
| 9 | The Talk |
| 10 | Kelly and Michael/Live with Kelly |
Most Searched Morning Shows
- Good Morning America may have taken over the television ratings, but the Today Show is still king in most searched morning show, coming in at #1.
- Top five was rounded out by Fox & Friends and then CBS This Morning
| 1 | The Today Show |
| 2 | Good Morning America |
| 3 | Morning Joe |
| 4 | Fox & Friends |
| 5 | CBS This Morning |
Most Searched Food
- Pizza Hut took home top honors for the second year in a row, followed by Dominos and Papa Johns in the battle for America’s favorite Pizza.
- Burger King proved to be king amount its competitors, receiving more searches than McDonalds and Wendy’s.
| 1 | Pizza Hut |
| 2 | Domino’s |
| 3 | Papa John’s |
| 4 | Subway |
| 5 | Burger King |
| 6 | McDonald’s |
| 7 | Wendy’s |
| 8 | Taco Bell |
| 9 | Panera Bread |
| 10 | Sonic |
Most Searched Destination
- Stealing the spotlight from mainland American, Hawaii captured the top spot this year as the most searched destination in the world.
- London ruled the pack among European destinations, holding on to its #1 spot for the second year in a row.
The top searched destination in other regions of the world include:
- Asia = Bali
- Africa = Johannesburg, South Africa
- Australia/New Zealand = Sydney, Australia
- Caribbean = Bahamas
- Europe = London, UK
- Middle East = Istanbul, Turkey
- South America = Salvador, Brazil
| 1 | Hawaii |
| 2 | Bahamas |
| 3 | London |
| 4 | Istanbul |
| 5 | Puerto Rico |
| 6 | Costa Rica |
| 7 | Rome |
| 8 | Jamaica |
| 9 | Seychelles |
| 10 | Bali |
Most Searched News Stories
- Excitement and anticipation around the birth of the royal baby took the world by storm this summer, making this the most searched news story on Bing in 2013.
- The world was shocked by the Boston Marathon Bombing in April, making it the second most searched news story of the year
- The case of the Cleveland Kidnapper, along with the George Zimmerman trial captivated Americans this summer, making them the #4 and #5 most searched stories of the year
- American politics continued to drive searches this year, with the Fiscal Cliff, the Supreme Court’s Gay Marriage Ruling, the IRS Scandal along with the legalization of Marijuana all coming in in the top 25.
| 1 | Royal Baby Born |
| 2 | Boston Marathon Bombing |
| 3 | Cleveland Kidnapping |
| 4 | George Zimmerman Trial |
| 5 | Gun Rights |
| 6 | Tesla |
| 7 | Syria |
| 8 | Anthony Weiner |
| 9 | Oil Prices |
| 10 | Fiscal Cliff |
Most Searched Economic Terms
- With the government shutdown and budget cuts across federal programs, Fiscal Cliff was the most searched financial story of 2013.
| 1 | Fiscal Cliff |
| 2 | Federal Reserve |
| 3 | Detroit Goes Bankrupt |
| 4 | Student Loans Interest Rates |
| 5 | Toyota Outsells Chevy |
Most Searched Charities
- The YMCA remains the top most searched charitable organization for a third year in a row, with Habitat for Humanity, American Cancer Society, American Red Cross and Live Strong rounding out the top 5.
| 1 | YMCA |
| 2 | Habitat for Humanity |
| 3 | American Cancer Society |
| 4 | American Red Cross |
| 5 | Live Strong |
Most Searched Memes
- Let the beat drop, the Harlem Shake spread like wild fire becoming the most searched meme/viral video of 2013. In the height of its popularity, thousands of people across the nation were uploading their own viral video versions of the Harlem Shake, making it top Bing’s meme list this year.
- Despite what she might tell you, it was a good year for Grumpy Cat! The feline’s scowling meme came in as runner up for the most searched meme/viral video of the year.
| 1 | Harlem Shake |
| 2 | Grumpy Cat |
| 3 | Chuck Norris |
| 4 | Epic Fail |
| 5 | Bad Luck Brian |
| 6 | Sloths |
| 7 | Cheez Burger |
| 8 | Surprised Patrick |
| 9 | U Mad Bro |
| 10 | Ermahgerd |
Most Searched Health & Wellness/Diets
- Diets suggestions are popping up everywhere, but what are people most interested in this year? Weight Watchers came out on top again this year as the most searched diet for the third year in a row.
- The CrossFit craze has reached an all-time high coming in as the most searched work out of 2013.
- The 5-2 diet and Mediterranean Diet rounded out the most searched diets of 2013.
- Top 5 most searched diets overall are:
| 1 | Weight Watchers |
| 2 | Paleo |
| 3 | Vegan |
| 4 | 5-2 Diet |
| 5 | Mediterranean Diet |
January 29, 2014
December 02, 2010
Top Searches for 2013
Here’s what we found:
Most Searched Person of the Year
- Beyoncé continues her reign as the queen of pop— she’s the most-searched person on Bing in 2013! Beyoncé bumped Kim Kardashian off of the top spot this year, who came in as the second most searched person of the year.
- Women ruled 2013, the top five most searched people of the year were all women, and only two men made it into the top ten- Justin Bieber (6th) and Barack Obama (10th)
Top 10 comparison for 2012 and 2013:
| Rank | 2013 | 2012 |
| 1 | Beyoncé Knowles | Kim Kardashian |
| 2 | Kim Kardashian | Justin Bieber |
| 3 | Rihanna | Miley Cyrus |
| 4 | Taylor Swift | Rihanna |
| 5 | Madonna | Lindsay Lohan |
| 6 | Justin Bieber | Katy Perry |
| 7 | Nicki Minaj | Selena Gomez |
| 8 | Amanda Bynes | Jennifer Aniston |
| 9 | Miley Cyrus | Nicki Minaj |
| 10 | Barack Obama | Taylor Swift |
- Taylor Swift had a busy year in the public eye, which is evidenced by her jump from #10 in 2012 to #4 this year.
- There are four newcomers to the top 10 this year, with Amanda Bynes coming in at #8, followed by and Madonna at #5 along with President Barack Obama at #10.
- Falling out of the top 10 this year are Selena Gomez, Jennifer Anniston, Lindsay Lohan and Katy Perry.
- The birth of the royal baby ensured Kate Middleton’s spot in the top 25, coming in at #22, but searchers seemed much less interested in her husband, as Prince William came in at #45.
Most Searched Sports Stars
- When it comes to the sports world, sometimes a little controversy goes further than actual on field excellence, as Tim Tebow was the most searched athlete for 2013. Tebow moved up from #3 in 2012 to take over the top spot.
- Last year’s king Peyton Manning dropped quite a bit after a successful comeback season, coming in at #18 in 2013
- No stranger to controversy himself, Tiger Woods and his quest to win another major came in as the 3rd most searched athlete for the year, down a spot from last year.
- There are new queens in town for 2013, as Lindsey Vonn and Danica Patrick took over the reins from two-time winner Maria Sharapova as the most searched female athlete. Alpine ski racer Lindsey Vonn raced to the top as the 2nd most searched athlete and #1 female athlete. Sharapova came in as #3 for females and 10th overall.
- Lebron James proved to be “King” of the hardwood finishing as the most searched NBA player, although Louisville star Kevin Ware finished ahead of James following his horrific injury during the NCAA tournament.
- In baseball, Derek Jeter was the top searched player on the diamond for the third straight year, coming in at 9thoverall
- The Miami Heat were the most searched NBA team, while the New York Yankees topped the baseball world.
| 1 | Tim Tebow |
| 2 | Lindsey Vonn |
| 3 | Tiger Woods |
| 4 | Kevin Ware |
| 5 | Ray Lewis |
| 6 | Lebron James |
| 7 | Danica Patrick |
| 8 | Dwight Howard |
| 9 | Derek Jeter |
| 10 | Maria Sharapova |
Most Searched Sports Teams
- American football favorite, the Dallas Cowboys, is the most searched sports team of 2013. The Cowboys are the second highest valued sports franchise in US history (behind #3 most searched team the New York Yankees) with an estimated value of approximately $2.1 billion.
- Runner up for most searched sports team of 2013 is defending NBA champions, the Miami Heat. The Heat’s Lebron James aka “King James” is the #6 most searched sports star of 2013, who is gunning for his 5th Most Valuable Player award and 3rd NBA championship title in a row.
- One of the most successful franchises in professional sports history, the New York Yankees, come in as the #3 most search sports team of the year. The Yankees’ all-time career leader in hits, games played, stolen bases, and at bats, Derek Jeter, is the #9 most searched sports star of 2013.
| 1 | Dallas Cowboys |
| 2 | Miami Heat |
| 3 | New York Yankees |
| 4 | New York Giants |
| 5 | Chicago Bears |
| 6 | Baltimore Ravens |
| 7 | Detroit Tigers |
| 8 | Miami Dolphins |
| 9 | Atlanta Braves |
| 10 | Green Bay Packers |
Most Searched Musician
- When it comes to music, most searched person of the year, Beyoncé is queen as the most searched musician of 2013.
- Runner up for most searched musician of 2013, is power vocalist Rihanna coming in as #2, followed by America’s country sweetheart Taylor Swift at #3.
- Though dethroned from his number one spot in 2012, Bieber fever continues to burn allowing him to come in as the fifth most searched musician of 2013.
- From her VMA performance, new album, and constant relationship drama, Miley Cyrus drove searches throughout the year, propelling her to the #7 spot.
| 1 | Beyoncé |
| 2 | Rihanna |
| 3 | Taylor Swift |
| 4 | Madonna |
| 5 | Justin Bieber |
| 6 | Nicki Minaj |
| 7 | Miley Cyrus |
| 8 | Britney Spears |
| 9 | Katy Perry |
| 10 | Selena Gomez |
Most Searched Song
- The money saving ways of rapper Macklemore stormed America, making Thrift Shop the most searched song of 2013.
| 1 | Macklemore & Ryan Lewis – Thrift Shop |
| 2 | Robin Thicke- Blurred Lines |
| 3 | Rihanna – Stay |
| 4 | Imagine Dragons – Radioactive |
| 5 | Jason Derulo- The Other Side |
| 6 | Bruno Mars – When I Was Your Man |
| 7 | Justin Timberlake – Mirrors |
| 8 | Miley Cyrus – We Can’t Stop |
| 9 | Pink – Just Give Me A Reason |
| 10 | One Direction – Best Song Ever |
Most Searched Social Media Sites
- What’s on our mind, Facebook? Oh, just that our friends still “like” you the most. Facebook came in as the most searched social media platform for the second year in a row.
- Pinterest is not only a new comer to the top ten list of social media, it rocketed to the number two spot! From wedding ideas, to recipes and more, people couldn’t seem to get enough of Pinterest in 2013.
| 1 | |
| 2 | |
| 3 | |
| 4 | |
| 5 | |
| 6 | tumblr |
| 7 | |
| 8 | Vimeo |
| 9 | Vine |
| 10 | Google+ |
Most Searched Streaming Sites
- With new original series and more viewers than ever before, Netflix was the king of entertainment. Netflix came in at #1 among streaming technologies, beating out Hulu who came in at #2, and Project Free TV that came in at #5.
| 1 | Netflix |
| 2 | Hulu |
| 3 | iTunes |
| 4 | YouTube |
| 5 | Project Free TV |
| 6 | Google Play |
| 7 | Xbox Live |
| 8 | HBO Go |
| 9 | Crackle |
| 10 | Roku |
Most Searched Entertainment Electronics
- With the upcoming launch of Xbox One, Xbox came in as the most searched entertainment electronic over iPhone #2 and Android #3.
| 1 | Xbox |
| 2 | iPhone |
| 3 | Android |
| 4 | iPad |
| 5 | Windows Phone |
| 6 | Surface |
| 7 | Playstation |
| 8 | Nintendo |
| 9 | Blackberry |
| 10 | Kindle Fire |
Most Searched Apps
- It’s all fun and games when it comes to the top apps of the year, Candy Crush stole the #1 spot in top apps, beating out Angry Birds #2 and Bad Piggies #3.
| 1 | Candy Crush |
| 2 | Angry Birds |
| 3 | Bad Piggies |
Most Searched TV Show
- The Bing Bang Theory made a splash in 2013, knocking off American Idol for the place of #1 searched television show.
- American Idol came in at the #2 spot, while Dancing with the Stars dropped to #6 after being #2 in 2012.
- A staple of the morning show lineup, The Today Show made it to the top ten list this year, coming in as the #7 most searched television show.
- The British drama Downtown Abbey may take place in the early 1900’s, but people can’t get enough of it in 2013, making it the #4 most searched television show.
| 1 | Big Bang Theory |
| 2 | American Idol |
| 3 | The Walking Dead |
| 4 | Downtown Abbey |
| 5 | Game of Thrones |
| 6 | Dancing with the Stars |
| 7 | The Today Show |
| 8 | Big Brother |
| 9 | The Bachelor/Bachelorette |
| 10 | Honey Boo Boo |
Most Searched Movies
- Anticipation and buzz around the final installment in the Iron Man trilogy propelled Iron Man III to the number one spot in 2013.
- Two classics, The Great Gatsby and Oz: The Great and Powerful, both made the top ten list coming in at #7 and #8 respectfully.
- Comic books turned movies continue to drive searches, making super hero movies Iron Man, The Wolverine, and Man of Steel all in the top ten.
- There’s no slowing down the Fast and Furious series- the 6th Fast and Furious was the #2 most searched movie of the year.
| 1 | Iron Man 3 |
| 2 | Fast and Furious 6 |
| 3 | Despicable Me 2 |
| 4 | The Conjuring |
| 5 | The Wolverine |
| 6 | 2 Guns |
| 7 | The Great Gatsby |
| 8 | Oz: The Great and Powerful |
| 9 | Snitch |
| 10 | Man of Steel |
Most Searched Fashion Designer
- The fashion industry was as competitive as ever in 2013, but fashion icon and designer Victoria Beckham took the crown as most searched fashion designer of 2013.
- Project Runway judge Michael Kors came out on top for the second year in a row, but fell to the #2 most searched designer of the year.
- American favorite and best known for his polo clothing brand, Ralph Lauren took third for the most search designer of 2013.
- Kimora Lee Simmons’ many ventures and strong brand made her the #5 most searched designer of 2013.
- A staple of the fashion industry, both Chanel and Gucci remained strong in 2013 coming in at #4 and #6 respectfully.
- First lady Michelle Obama was this year’s most searched fashion icon.
| 1 | Victoria Beckham |
| 2 | Michael Kors |
| 3 | Ralph Lauren |
| 4 | Chanel |
| 5 | Kimora Lee Simmons |
| 6 | Gucci |
| 7 | Tory Burch |
| 8 | Kate Spade |
| 9 | Steve Madden |
| 10 | Louis Vuitton |
Most Searched Reality TV Stars
- The Kardashian sisters still reign as all made the top 10 list again in 2013 –Kim kept her #1 spot, while Khloe dropped to #5 and Kourtney #8.
- The patriarch of the Kardashian family, Bruce Jenner came in as the #2 most searched reality star of 2013.
- Snooki’s continued antics, both on screen and off, along with anticipation of her new show made her the #3 most searched reality star.
| 1 | Kim Kardashian |
| 2 | Bruce Jenner |
| 3 | Snooki |
| 4 | Ryan Seacrest |
| 5 | Khloe Kardashian |
| 6 | Kris Jenner |
| 7 | Honey Boo Boo |
| 8 | Kourtney Kardashian |
| 9 | Kendra Wilkinson |
| 10 | Kate Gosselin |
Most Searched Daytime Talk Shows
- Ellen DeGeneres continues her reign for the most searched talk show on Bing this year, with Bethanny Frankel’s new show, Bethanny, skyrocketing to second place.
- Longtime favorite Live with Kelly rounded out the top 10 day time talk shows.
| 1 | Ellen DeGeneres |
| 2 | Bethanny |
| 3 | Dr. Oz Show |
| 4 | The Chew |
| 5 | Wendy Williams |
| 6 | The View |
| 7 | Dr. Phil |
| 8 | Rachael Ray |
| 9 | The Talk |
| 10 | Kelly and Michael/Live with Kelly |
Most Searched Morning Shows
- Good Morning America may have taken over the television ratings, but the Today Show is still king in most searched morning show, coming in at #1.
- Top five was rounded out by Fox & Friends and then CBS This Morning
| 1 | The Today Show |
| 2 | Good Morning America |
| 3 | Morning Joe |
| 4 | Fox & Friends |
| 5 | CBS This Morning |
Most Searched Food
- Pizza Hut took home top honors for the second year in a row, followed by Dominos and Papa Johns in the battle for America’s favorite Pizza.
- Burger King proved to be king amount its competitors, receiving more searches than McDonalds and Wendy’s.
| 1 | Pizza Hut |
| 2 | Domino’s |
| 3 | Papa John’s |
| 4 | Subway |
| 5 | Burger King |
| 6 | McDonald’s |
| 7 | Wendy’s |
| 8 | Taco Bell |
| 9 | Panera Bread |
| 10 | Sonic |
Most Searched Destination
- Stealing the spotlight from mainland American, Hawaii captured the top spot this year as the most searched destination in the world.
- London ruled the pack among European destinations, holding on to its #1 spot for the second year in a row.
The top searched destination in other regions of the world include:
- Asia = Bali
- Africa = Johannesburg, South Africa
- Australia/New Zealand = Sydney, Australia
- Caribbean = Bahamas
- Europe = London, UK
- Middle East = Istanbul, Turkey
- South America = Salvador, Brazil
| 1 | Hawaii |
| 2 | Bahamas |
| 3 | London |
| 4 | Istanbul |
| 5 | Puerto Rico |
| 6 | Costa Rica |
| 7 | Rome |
| 8 | Jamaica |
| 9 | Seychelles |
| 10 | Bali |
Most Searched News Stories
- Excitement and anticipation around the birth of the royal baby took the world by storm this summer, making this the most searched news story on Bing in 2013.
- The world was shocked by the Boston Marathon Bombing in April, making it the second most searched news story of the year
- The case of the Cleveland Kidnapper, along with the George Zimmerman trial captivated Americans this summer, making them the #4 and #5 most searched stories of the year
- American politics continued to drive searches this year, with the Fiscal Cliff, the Supreme Court’s Gay Marriage Ruling, the IRS Scandal along with the legalization of Marijuana all coming in in the top 25.
| 1 | Royal Baby Born |
| 2 | Boston Marathon Bombing |
| 3 | Cleveland Kidnapping |
| 4 | George Zimmerman Trial |
| 5 | Gun Rights |
| 6 | Tesla |
| 7 | Syria |
| 8 | Anthony Weiner |
| 9 | Oil Prices |
| 10 | Fiscal Cliff |
Most Searched Economic Terms
- With the government shutdown and budget cuts across federal programs, Fiscal Cliff was the most searched financial story of 2013.
| 1 | Fiscal Cliff |
| 2 | Federal Reserve |
| 3 | Detroit Goes Bankrupt |
| 4 | Student Loans Interest Rates |
| 5 | Toyota Outsells Chevy |
Most Searched Charities
- The YMCA remains the top most searched charitable organization for a third year in a row, with Habitat for Humanity, American Cancer Society, American Red Cross and Live Strong rounding out the top 5.
| 1 | YMCA |
| 2 | Habitat for Humanity |
| 3 | American Cancer Society |
| 4 | American Red Cross |
| 5 | Live Strong |
Most Searched Memes
- Let the beat drop, the Harlem Shake spread like wild fire becoming the most searched meme/viral video of 2013. In the height of its popularity, thousands of people across the nation were uploading their own viral video versions of the Harlem Shake, making it top Bing’s meme list this year.
- Despite what she might tell you, it was a good year for Grumpy Cat! The feline’s scowling meme came in as runner up for the most searched meme/viral video of the year.
| 1 | Harlem Shake |
| 2 | Grumpy Cat |
| 3 | Chuck Norris |
| 4 | Epic Fail |
| 5 | Bad Luck Brian |
| 6 | Sloths |
| 7 | Cheez Burger |
| 8 | Surprised Patrick |
| 9 | U Mad Bro |
| 10 | Ermahgerd |
Most Searched Health & Wellness/Diets
- Diets suggestions are popping up everywhere, but what are people most interested in this year? Weight Watchers came out on top again this year as the most searched diet for the third year in a row.
- The CrossFit craze has reached an all-time high coming in as the most searched work out of 2013.
- The 5-2 diet and Mediterranean Diet rounded out the most searched diets of 2013.
- Top 5 most searched diets overall are:
| 1 | Weight Watchers |
| 2 | Paleo |
| 3 | Vegan |
| 4 | 5-2 Diet |
| 5 | Mediterranean Diet |
October 29, 2010
Google Launches Cost-Per-Click Ad Service for Local Businesses
In an effort to deliver its marketing services to a broader range of clients, Google (News - Alert) on Monday launched Boost, a location-based ad product designed specifically for local businesses.
Before the introduction of Boost, placing and maintaining online ads with Google was a fairly complicated process for local business owners. Many customers became frustrated and overwhelmed with the intricate nature of AdWords, Google's hallmark advertising product.
Boost was developed to offer local business owners an uncomplicated, automated outlet for targeted online advertising. After opening a Google Places account, all local business owners need to do is fill in some very basic information, including their company's name, address, URL, phone number, business categories and recent reviews. The software will ask for a monthly budget and then automatically set up an ad campaign. Boost will even recommend relevant keywords that will trigger the cost-per-click ads to pop-up.
Local ads will appear in the 'sponsored links' section of Google's search interface when the location and agreed-upon keywords are entered by a user.
Project Manager Kiley McEvoy noted in a recent blog post that no ongoing account management is needed after the initial set up of Google Boost.
"We hope Boost provides busy local business owners with a quick and easy way to share information about themselves with the people who look for them online," added McEvoy.
Unfortunately, the new service is still in beta testing, which means Google will not roll it out in every major city until it has cleaned out all the cobwebs. For now, the ad product is only available for select local businesses in San Francisco, Houston and Chicago. It is still unclear when the search engine giant will offer Boost on a nationwide basis.
Analysts expect that the program could become a major source of revenue for Google if and when it is released from beta.
Beecher Tuttle is a TMCnet contributor. He has extensive experience writing and editing for print publications and online news websites. He has specialized in a variety of industries, including health care technology, politics and education. To read more of his articles, please visit his columnist page.
Edited by Erin Monda
Before the introduction of Boost, placing and maintaining online ads with Google was a fairly complicated process for local business owners. Many customers became frustrated and overwhelmed with the intricate nature of AdWords, Google's hallmark advertising product.
Boost was developed to offer local business owners an uncomplicated, automated outlet for targeted online advertising. After opening a Google Places account, all local business owners need to do is fill in some very basic information, including their company's name, address, URL, phone number, business categories and recent reviews. The software will ask for a monthly budget and then automatically set up an ad campaign. Boost will even recommend relevant keywords that will trigger the cost-per-click ads to pop-up.
Local ads will appear in the 'sponsored links' section of Google's search interface when the location and agreed-upon keywords are entered by a user.
Project Manager Kiley McEvoy noted in a recent blog post that no ongoing account management is needed after the initial set up of Google Boost.
"We hope Boost provides busy local business owners with a quick and easy way to share information about themselves with the people who look for them online," added McEvoy.
Unfortunately, the new service is still in beta testing, which means Google will not roll it out in every major city until it has cleaned out all the cobwebs. For now, the ad product is only available for select local businesses in San Francisco, Houston and Chicago. It is still unclear when the search engine giant will offer Boost on a nationwide basis.
Analysts expect that the program could become a major source of revenue for Google if and when it is released from beta.
Beecher Tuttle is a TMCnet contributor. He has extensive experience writing and editing for print publications and online news websites. He has specialized in a variety of industries, including health care technology, politics and education. To read more of his articles, please visit his columnist page.
Edited by Erin Monda
September 22, 2010
Criteo CPC platform includes display ad inventory
A new release from PPC retargeting firm Criteo may help brands better control their display ad spending. Called the Criteo Performance Optimization Platform, the new release allows marketers to use CPC bidding in the display ad space; brands can bid to the category level, giving them control over exactly where ads will be placed.
"There has been a fundamental shift across industries to self-service technologies. With the introduction of Google AdWords, advertisers experienced the benefits from having visibility and control of search campaigns but had not yet had this control in the display space," said Greg Coleman, President of the Huffington Post.
"Criteo's new platform marks an important development for display advertising, solving one of this tactic's biggest shortcomings - inflexibility. Criteo now provides advertisers complete control over all components of their retargeting display campaigns."
The new platform allows marketers to retarget display ads through cost per click bidding. Brands can create customized product categories so that their ads are hyper specific, at the same time optimizing cost-of-sales within product categories.
"For the first time, online display advertisers have access to the same level of flexibility, control and performance as they do in search," said JB Rudelle, CEO and co-founder of Criteo. "The Performance Optimization Platform was the next logical move for us after bringing CPC personalized retargeting to the market. Criteo's new self-service platform empowers our more than 700 clients to fully control their ROI down to the product level."
In the system, bids can be placed in real time and according to customized categories. Marketers can manage campaigns by defining and tweaking what categories include and then determine ads according to where the consumer is in the purchasing funnel. As the campaign proceeds, brands can monitor how things are going, tweak and adjust budgets or replenish the campaign as needed.
by Kristina Knight
"There has been a fundamental shift across industries to self-service technologies. With the introduction of Google AdWords, advertisers experienced the benefits from having visibility and control of search campaigns but had not yet had this control in the display space," said Greg Coleman, President of the Huffington Post.
"Criteo's new platform marks an important development for display advertising, solving one of this tactic's biggest shortcomings - inflexibility. Criteo now provides advertisers complete control over all components of their retargeting display campaigns."
The new platform allows marketers to retarget display ads through cost per click bidding. Brands can create customized product categories so that their ads are hyper specific, at the same time optimizing cost-of-sales within product categories.
"For the first time, online display advertisers have access to the same level of flexibility, control and performance as they do in search," said JB Rudelle, CEO and co-founder of Criteo. "The Performance Optimization Platform was the next logical move for us after bringing CPC personalized retargeting to the market. Criteo's new self-service platform empowers our more than 700 clients to fully control their ROI down to the product level."
In the system, bids can be placed in real time and according to customized categories. Marketers can manage campaigns by defining and tweaking what categories include and then determine ads according to where the consumer is in the purchasing funnel. As the campaign proceeds, brands can monitor how things are going, tweak and adjust budgets or replenish the campaign as needed.
by Kristina Knight
August 07, 2010
Rising Search CPCs Cutting Out SMBs
Search engine marketing emerged as the inexpensive buy for small- to-medium-size companies with tight budgets that want to advertise online. Now the SMBs could get pushed out of the market, as the cost per click (CPC) for specific keyword terms continues to rise. Big-box retail marketers getting smarter about online campaigns increase budgets for paid-search ads and organic listings to compete for the top space on search engine queries and mobile devices. Demand rose 43% in July 2010 among retailers for keyword terms, followed by a similar 44% increase in June, respectively, compared with the year-ago months, according to a PM Digital study released earlier this week.
Clicks and conversions also showed slight increases, but the average order size slipped 2%. It doesn't seem to bother big retailers as long as they dominate the first few pages of search query results for major apparel and general merchandise keyword terms, according to Suzy Sandberg, president at PM Digital.
Consumers need to go two or three pages deep past Zappos and Wal-Mart before getting to smaller merchants. Sandberg began to see lower rankings and higher CPCs for specific keywords in December. That's when big-box retailers took a firm position at the top of search query results for these terms. "Many retailers like Target and Wal-Mart Stores have conducted clicks-to-bricks studies and empirically know when $1 spent online equals a higher amount spent by consumers in the store," she says.
Maybe that's because big-box retailers have begun to see the benefits of online campaigns by linking them to in-store sales, increasing the amount they spend online and driving up CPCs.
Yahoo Advertising suggests that 72% of back-to-school shoppers indicate they will seek out offers and promos from their local retailers.
"The metrics are getting layered into budgets, which allows retailers to spend more," Sandberg says. "There's a lot of co-op dollars starting to flow, which they use to fund paid-search campaigns. The ones that don't get the co-op dollars are the direct-to-consumer retailers that can't compete at the same level."
Marketers might want to loosen metrics and become more creative in how they evaluate performance. Traditionally, it has been one-click equals a percentage of revenue, but now marketers need to attribute a certain amount to advertising, Sandberg says.
Some companies believe new customers are more valuable than those who have purchased goods or services from them in the past. It also might mean taking a portion of the budget, rolling it into the advertising spend without matching it with a return on investment (ROI).
How about a button to suppress seeing the big-box retailers in search results? suggested one source.
Google reported during the Q2 2010 earnings call that the cost-per-click for paid-search ads -- which includes clicks related to ads served on Google sites and the sites of our AdSense partners -- rose 4% in the quarter, compared with the year-ago quarter.
Clix Marketing Founder David Szetela confirms seeing retail CPCs rise steadily during the past five years, making it more difficult for smaller retailers to compete with deep-pocket advertisers and savvy agencies. "It's still possible for advertisers of any size to find niches and techniques that give them an edge, even in crowded, competitive fields," he says.
Most advertisers still don't adhere to best practices in their display advertising via Google AdWords and Microsoft adCenter, which Szetela covers in his first book, "Consumers Now," and a big chunk in his most recent book, "PPC SEM: An Hour a Day."
"Search engines roll out new features at a dizzying pace, and the small business who can quickly implement the new capabilities can often get the jump on bigger, slower competitors," Szetela says. "Google recently launched 'remarketing,' a variant of behavioral targeting. Small advertisers can use this to bump their largest competitors out of choice ad spots on big sites like The New York Times and Wall Street Journal."
Google Thursday launched the Google Small Business Blog, a place where small- and medium-sized businesses can gain information, tips and other news about Google products and initiatives that specifically interest them.
While the site will offer templates for creating video ads on Youtube, tips for employees using Gmail, and ways to respond to business reviews on Place Pages, it's not clear whether SMBs will find secrets and information about successfully placing bids for keywords in AdWords paid-search ads.
By Laurie Sullivan
July 23, 2010
Microsoft Advertising Connects The Screens
Multi-screen adoption of digital technology and devices has created a challenge for advertising to deliver relevant, targeted messages. The more connected the consumer, the greater expectation for bigger ideas. A study released Thursday by Microsoft Advertising gives advertisers insight into how a multi-screen strategy can build awareness, generate consideration and encourage purchases.
Younger multi-screen consumers and online gamers -- the most active segments -- are satisfied with today's connected experiences, but they expect substantial improvements in media, advertising and engagement in the future.
Marketers and agencies that attempt to improve this experience will need to find ways to integrate data and track attribution, according to Alison Engel, senior marketing director, Microsoft Advertising. "People may start their day on one device and end it on another," she says. "The computer and the smartphone offer the one-two punch. And as smartphone functions improve, you'll see more convergence in the future."
Sixty-nine percent of consumers who use multiple screens believe being able to access similar media and advertising across screens makes it more useful, and the media experience more relevant and informative. The research study suggests that the computer remains the primary vehicle for learning about brands, products, and services at 88%; followed by TV at 32%; smartphones, 36%; and gaming consoles, 11%. Sixty-five percent of consumers rely on smartphones to make buying decisions when away from home. They use the handset to make decisions about restaurants, theaters, and entertainment.
Multi-screen consumers think more favorably of content providers that deliver similar content across multiple media devices, and 62% of these consumers and nearly 75% of younger consumers admit that a consistent experience generates positive feelings about the provider.
Compared with 35- to-64-year-olds, 18- to-34-year-olds are more likely to find ads fun to watch -- like ads on their computer, smartphone, and gaming console -- and believe ads are more meaningful and relevant across all screens.
In fact, younger age groups find ads fun to watch on a computer, at 36% vs. 22%; smartphone, at 32% vs. 16%; and gaming consoles, at 36% vs. 14%, respectively. This age group also likes ads on their computer -- 33% vs. 19%; smartphone, 29% vs. 13%; and gaming console, 32% vs. 11%, respectively -- and believes ads are more meaningful and relevant across all screens: computer, 40% vs. 25%; TV, 52% vs. 40%; smartphone, 30% vs. 14%; and gaming console, 34% vs. 12%, respectively.
Microsoft Advertising conducted research to understand how consumers use multiple platforms and their attitudes toward devices and capabilities that drive media and advertising. The study, conducted in partnership with Wunderman (a WPP company), aims to teach advertisers about the opportunities to engage audiences with the correct tone and message in the perfect environment. It surveyed 1,200 people ages 18-64 across the U.S. in the spring of 2010 who consume media through TVs, computers, smartphones, and video game consoles.
Younger multi-screen consumers and online gamers -- the most active segments -- are satisfied with today's connected experiences, but they expect substantial improvements in media, advertising and engagement in the future.
Marketers and agencies that attempt to improve this experience will need to find ways to integrate data and track attribution, according to Alison Engel, senior marketing director, Microsoft Advertising. "People may start their day on one device and end it on another," she says. "The computer and the smartphone offer the one-two punch. And as smartphone functions improve, you'll see more convergence in the future."
Sixty-nine percent of consumers who use multiple screens believe being able to access similar media and advertising across screens makes it more useful, and the media experience more relevant and informative. The research study suggests that the computer remains the primary vehicle for learning about brands, products, and services at 88%; followed by TV at 32%; smartphones, 36%; and gaming consoles, 11%. Sixty-five percent of consumers rely on smartphones to make buying decisions when away from home. They use the handset to make decisions about restaurants, theaters, and entertainment.
Multi-screen consumers think more favorably of content providers that deliver similar content across multiple media devices, and 62% of these consumers and nearly 75% of younger consumers admit that a consistent experience generates positive feelings about the provider.
Compared with 35- to-64-year-olds, 18- to-34-year-olds are more likely to find ads fun to watch -- like ads on their computer, smartphone, and gaming console -- and believe ads are more meaningful and relevant across all screens.
In fact, younger age groups find ads fun to watch on a computer, at 36% vs. 22%; smartphone, at 32% vs. 16%; and gaming consoles, at 36% vs. 14%, respectively. This age group also likes ads on their computer -- 33% vs. 19%; smartphone, 29% vs. 13%; and gaming console, 32% vs. 11%, respectively -- and believes ads are more meaningful and relevant across all screens: computer, 40% vs. 25%; TV, 52% vs. 40%; smartphone, 30% vs. 14%; and gaming console, 34% vs. 12%, respectively.
Microsoft Advertising conducted research to understand how consumers use multiple platforms and their attitudes toward devices and capabilities that drive media and advertising. The study, conducted in partnership with Wunderman (a WPP company), aims to teach advertisers about the opportunities to engage audiences with the correct tone and message in the perfect environment. It surveyed 1,200 people ages 18-64 across the U.S. in the spring of 2010 who consume media through TVs, computers, smartphones, and video game consoles.
July 22, 2010
Paid-Search Advertising Becoming Ticket For Small Business
Small businesses in jewelry, loans, mortgages and recruitment services significantly increased spending for search engine marketing and advertising in Q2 2010.
Loan companies spent 25% more sequentially in the second quarter, followed by mortgage companies at 23.9%; jobs and recruitment, 14%; and travel, 8%, according to the State of Small Business Online Advertising Q2 2010 report released this week.
The average small business supported by Irvine, Calif.-based WebVisible spent on average $2,231 -- up 160% compared with the year-ago quarter, but just 1% sequentially.
Another sign that the medium continues to build momentum: 43% of all clicks resulted in a Web conversion in the second quarter of 2010, up 39% from the year-ago quarter, and 22% sequentially. This tells WebVisible that consumers want information about local businesses, says WebVisible CEO Kirstin Mangers.
Mangers doesn't see the uptick as an indicator that small businesses believe they must advertise online, but rather a signal that the economy slowly continues to turn around as more jobs become available and consumer confidence levels start to rise.
Click-through rates (CTR) in the second quarter of 2010 on all engines improved year-on-year, but Google and Bing declined sequentially. Google CTRs rose 28%; Yahoo 46%, and Bing 15% in the quarter, compared with the prior year. Google and Bing declined slightly, sequentially, from the first quarter of 2010, with Google's CTR declining to 4.4%; and Bing 6.6%. Yahoo's CTR improved by 35%, compared with the prior quarter.
The average keyword count per advertiser also continued to increase for WebVisible's small business advertisers in the first quarter of 2010. Keyword inventories consisted of an average of 75 root keywords, compared with individual bids with geographic modifiers in Q2 2010 -- a 39% increase over Q2 2009, according to the report.
Paid-search share shifted toward Yahoo in Q2, as WebVisible's platform looks for the best-quality traffic at the lowest price. "This would suggest we're getting higher conversion rates and lower CPCs to buy traffic more effectively," Mangers says. "The same thing is applicable in the U.K. Yahoo's less noisy than Google for local companies. It's easy to be seen and easier to compete at a lower rate, so it's converting higher."
Market share shifted a bit in the second quarter of 2010. Advertisers spent 15% more on Yahoo in the second quarter compared with the prior quarter, gaining 4.1 percentage points in share -- and 23.5%, gaining 5.7 percentage points in share, compared with Q2 in the prior year.
Google lost 2 percentage points in share in the second quarter of 2010 sequentially, to 3.4% share, but year-on-year declined 5 percentage points to 6.8%. Bing's share of spending dropped 5% from Q1 2010, and 6.8% from Q2 2009, according to the report.
By Laurie Sullivan
Loan companies spent 25% more sequentially in the second quarter, followed by mortgage companies at 23.9%; jobs and recruitment, 14%; and travel, 8%, according to the State of Small Business Online Advertising Q2 2010 report released this week.
The average small business supported by Irvine, Calif.-based WebVisible spent on average $2,231 -- up 160% compared with the year-ago quarter, but just 1% sequentially.
Another sign that the medium continues to build momentum: 43% of all clicks resulted in a Web conversion in the second quarter of 2010, up 39% from the year-ago quarter, and 22% sequentially. This tells WebVisible that consumers want information about local businesses, says WebVisible CEO Kirstin Mangers.
Mangers doesn't see the uptick as an indicator that small businesses believe they must advertise online, but rather a signal that the economy slowly continues to turn around as more jobs become available and consumer confidence levels start to rise.
Click-through rates (CTR) in the second quarter of 2010 on all engines improved year-on-year, but Google and Bing declined sequentially. Google CTRs rose 28%; Yahoo 46%, and Bing 15% in the quarter, compared with the prior year. Google and Bing declined slightly, sequentially, from the first quarter of 2010, with Google's CTR declining to 4.4%; and Bing 6.6%. Yahoo's CTR improved by 35%, compared with the prior quarter.
The average keyword count per advertiser also continued to increase for WebVisible's small business advertisers in the first quarter of 2010. Keyword inventories consisted of an average of 75 root keywords, compared with individual bids with geographic modifiers in Q2 2010 -- a 39% increase over Q2 2009, according to the report.
Paid-search share shifted toward Yahoo in Q2, as WebVisible's platform looks for the best-quality traffic at the lowest price. "This would suggest we're getting higher conversion rates and lower CPCs to buy traffic more effectively," Mangers says. "The same thing is applicable in the U.K. Yahoo's less noisy than Google for local companies. It's easy to be seen and easier to compete at a lower rate, so it's converting higher."
Market share shifted a bit in the second quarter of 2010. Advertisers spent 15% more on Yahoo in the second quarter compared with the prior quarter, gaining 4.1 percentage points in share -- and 23.5%, gaining 5.7 percentage points in share, compared with Q2 in the prior year.
Google lost 2 percentage points in share in the second quarter of 2010 sequentially, to 3.4% share, but year-on-year declined 5 percentage points to 6.8%. Bing's share of spending dropped 5% from Q1 2010, and 6.8% from Q2 2009, according to the report.
By Laurie Sullivan
June 25, 2010
10 Tips for Advertising on Facebook
By PPC Here.
Every day, about 200 million people log onto Facebook, spending an average of 14 minutes on the site—adding up to about seven hours per month!
This high number of engaged users represents a huge potential advertising audience for your business. If you choose to tap into this audience, consider following these 10 tips for advertising on Facebook:
1. Familiarize yourself with Facebook’s advertising guidelines. Facebook has very strict requirements for the types of ads you can place on its site. For example, ads can’t contain audio that plays automatically; they can’t contain excessive repetition; and they can’t promote “get rich quick” opportunities. Make sure you adhere to these rules or your ad will be rejected.
2. Make sure your ad text isn’t annoying. Facebook has a feature that neither Google nor Bing has: You can close ads you don’t like. Just click on the gray box at the top right corner of the ad. Facebook will ask you why didn’t like the ad, and you can offer your feedback. If enough people close the ad it won’t be shown anymore. So if you actually want your ad to last beyond a few days or even a few hours, make sure it’s not too pushy.
3. Find a relevant and attractive image for your ad. While ads on the major search engines can’t contain images, Facebook ads allow for one image. When I signed into my Facebook account today, for example, I came across an ad for Caribbean real estate containing a beautiful image of an island surrounded by clear, turquoise water. Be sure to pick an enticing image that highly relates to your product or service. Then you’ll get more qualified clicks.
4. Familiarize yourself with the different ways you can target users. With Facebook, you can target people based on many different factors. You can show your ads to people of a certain age, people in a certain city or country, or people who had a certain college major. You can target single people, Republicans, or employees of a specific company. You can also target people based upon their interests, whether it be snake charming, fly fishing, or cross stitching. Determine your target audience, and then advertise to these people alone.
5. Determine the main purpose of your advertising campaign. Decide whether your main aim is to have users become familiar with your brand, or to generate leads or sales. If it’s the former, then cost per impression advertising is probably the better option. If it’s the latter, then cost per click advertising is likely your better option.
6. If you don’t have a lot of money, don’t spend a lot. You can be a thrifty advertiser with Facebook. According to Facebook’s Help Center, the minimum required daily budget is $1 for both cost per click and cost per impression advertising. The minimum cost per click is 1 cent and the minimum cost per impression is 2 cents. Just keep in mind that if you have a lower budget your ad will be shown less frequently.
7. Use Facebook’s bid estimator to help you set your bid. If you really have no idea what bid amount will get your ad a good amount of exposure, take advantage of this tool. While creating your ad, enter your targeting criteria, and then go through to step 4. The bid estimator will show you the range of bids that are winning auctions among ads like yours.
8. Make the most of the advertising space you’re allotted. Facebook allows 25 characters for the ad’s title, and 135 characters for the ad’s body. While Google also allows 25 characters for its ads’ titles, it only allows 105 characters for the ad’s body (70 for the ad’s text and 35 for the display URL). So take advantage of Facebook’s extra space by including all the information you think will prompt qualified clicks.
9. Monitor your ads’ performance with Facebook’s Ads Manager and Facebook reports. These resources will tell you how many people saw your ads, how many people clicked on them, and your click-through rates. They will also tell you how much you’ve spent, the types of users who have seen your ads, and the types of users who have clicked on your ads. This information shows you which of your ads are successful, and which need improvement. Modify your ad campaign based on this information.
Check out this Facebook advertising blog for more tips on good Facebook advertising techniques. It contains common Facebook advertising mistakes, information about new Facebook advertising features, and detailed tutorials for advertising on Facebook. This video, for example, takes you through
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