PPC Campaign Scares Up Big Profits

Holiday sales might have been slow for Halloween Express if not for pay-per-click advertising. Brad Butler, the company's chief operating officer, has his hand in several businesses -- from awards to wine -- and he plans to spend about $1 million this year and get more than every penny back on the investment.

Halloween Express is online, and also has 250 seasonal retail stores. September and October are the peak period -- he spends more than 90% of his Google AdWords budget during these two months.

Butler taught himself how to use AdWords. He dedicates about 35% of the overall marketing budget to AdWords, and attributes about 20% of site traffic to the campaigns. Managing about 5,000 keywords helps him to differentiate the business from larger advertisers and capture every relevant costume query possible including sexy, adult and even plus size and religious -- words that big-box retailers might avoid.

"We also use negative keywords to filter out the pornography, so we don't get all the perverts coming to our site wasting our money," Butler says.

Butler merely bids on popular terms that consumers search on -- no slang or offensive language. He takes the search terms directly from the various search engine databases and cross-links them against the items they have in their database. The objective with any of these PPC campaigns is to bring people who are looking for items that Halloween Express sells to the site.

Without paid search, small businesses are hard-pressed to compete against the likes of Wal-Mart and Target, according to Butler. AdWords, along with search engine optimization techniques, puts small businesses in the game. They can't afford to buy television, radio and print, but they can afford an AdWords campaign because the company sets the parameters, limits and modifies on the fly. "If you don't see performance, you turn it off," he says. "It's as close to a sure thing in the advertising world as you're going to find."

During a typical Halloween season, about 40% of sales come from PPC campaigns, with more than 100% return. Butler never loses money on the campaigns. This year, he will have spent nearly $1 million on paid-search campaigns. Granted, Butler has been at it since 2004.

There are challenges. Butler warns people who want to use paid search to be sure to understand how it works. Test the campaign. "In the beginning, I put a high cap on the campaign, and before I knew it, I was losing money," he says. "I monitor it day and night because -- bam, you need to make sure you don't spend $10,000 on a campaign you don't need."

If people don't know what they are doing they can lose their shirts, "big time," he says. AdWords doesn't necessarily outperform in paid-search conversion rates. Butler also runs paid-search campaigns on Yahoo and Microsoft; they just don't get the traffic that Google does. Butler's budget for Yahoo in October was $50,000, but he spent about $25,000. Both Yahoo and Microsoft lack in support for pay-per-click campaigns -- one reason that he puts more of the ad budget toward Google.

The PPC campaigns run year-round, but they are refined and adjusted.

by Laurie Sullivan

Improve Quality Score and Lower CPC - Here is how (From Google)

435 Keywords for Blog, Blogs, Blogger

Blog Keywords below listed by popularity

1. blog
2. blogs
3. blogger
4. video blog
5. blogging
6. amateur blog
7. blog free
8. music blog
9. blog search
10. radio blog
11. da blog
12. blog spot
13. google blog
14. net blog
15. 360 blog
16. my blog
17. blogger templates
18. bloger
19. photo blog
20. how to blog
21. fashion blog
22. blog tv
23. blogger template
24. blog site
25. blog templates
26. blog template
27. php blog
28. blog post
29. design blog
30. best blog
31. teen blog
32. blog post
33. travel blog
34. blog software
35. blog sites
36. news blog
37. online blog
38. web blog
39. black blog
40. hot blog
41. blog marketing
42. free blogs
43. best blogs
44. auto blog
45. marketing blog
46. love blog
47. top blog
48. film blog
49. blog html
50. start a blog
51. google blog search
52. blog themes
53. art blog
54. top blogs
55. business blog
56. make blog
57. house blog
58. adult blog
59. boy blog
60. blog content
61. what is blog
62. music blogs
63. money blog
64. video blogs
65. money blog
66. game blog
67. blog comments
68. blog hosting
69. google blogs
70. blogger blog
71. omg blog
72. sports blog
73. personal blog
74. dev blog
75. daily blog
76. posts blog
77. blogger search
78. blogger blog
79. blog layouts
80. fashion blogs
81. travel blogs
82. blog directory
83. fashion blogs
84. tech blog
85. book blog
86. green blog
87. christian blog
88. blue blog
89. blog network
90. japan blog
91. china blog
92. man blog
93. red blog
94. asian blog
95. blogger layouts
96. google blogger
97. blogger how to
98. what is a blog
99. make a blog
100. political blogs
101. free blog templates
102. blog traffic
103. blog rss
104. mom blog
105. make a... blog
106. blog talk
107. adult blogs
108. model blog
109. mobile blog
110. blog widget
111. gadget blog
112. popular blogs
113. boobs blog
114. blog background
115. blog name
116. cool blog
117. blogging software
118. make money blogging
119. celebrity blogs
120. male blogs
121. blog feed
122. design blogs
123. 24 blog
124. twitter blog
125. technology blog
126. finance blog
127. online blogs
128. beautiful blog
129. blog gifs
130. download blogger
131. blogger post
132. how to start a blog
133. blog advertising
134. how to make a blog
135. photo blogs
136. free blogging
137. tf2 blog
138. boob blog
139. dev team blog
140. bbc blog
141. stock blog
142. private blog
143. blog host
144. windows 7 blog
145. ass blog
146. babe blog
147. security blog
148. shopping blog
149. the cutest blog
150. blog wiki
151. kids blog
152. blog tools
153. the blogger
154. blogger blogspot
155. tech blogger
156. blogger warning
157. blog blogging
158. blogging sites
159. blog search engine
160. movie blogs
161. blog widgets
162. drupal blog
163. corporate blog
164. cutest blog
165. cooley blog
166. katy perry blog
167. blog awards
168. education blog
169. personal blogs
170. carol blog
171. mom blogs
172. blog cabin
173. sports blogs
174. creating a blog
175. art blogs
176. christian blogs
177. mjs blog
178. marketing blogs
179. creating a blog
180. running blog
181. blog title
182. history blog
183. building blog
184. cnn blog
185. blog definition
186. company blog
187. juliana blog
188. easy blog
189. blogger profile
190. new blogger
191. blogger adsense
192. what is blogging
193. blogging tips
194. hide blog and extended network
195. housing bubble blog
196. hide latest blog
197. health blogs
198. blog roll
199. best male blogs
200. blog aggregator
201. hide blog code
202. chris harrison blog
203. one mans blog
204. alis blog
205. most popular blogs
206. probst blog
207. blog directories
208. best blogger
209. blogger code
210. video blogging
211. hide latest blog entry
212. gossip blogs
213. mj blog
214. write a blog
215. writers blog
216. read blogs
217. blog topics
218. tech blogs
219. technology blogs
220. artist blog
221. jr blog
222. blogger skins
223. twitter blogger
224. blogger comments
225. blogger tips
226. blogger image
227. blogger link
228. blogger page
229. blogs" blogger
230. blogging corporate
231. hide blog section
232. mj's blog
233. get paid to blog
234. blogging site
235. failed blog
236. caylee blog
237. blog catalog
238. blog tracker
239. green blogs
240. wired blog
241. blogger help
242. my blogger
243. blogger counter
244. blogger site
245. top blogger
246. blogger beta
247. photo blogger
248. blogger vs
249. mark cuban blog
250. lost blogs
251. mjs big blog
252. how to make money blogging
253. bubble shooter one man's blog
254. blogging for money
255. writing blogs
256. online blogging
257. blog titles
258. wagner blog
259. arenas blog
260. best blog site
261. blogger logo
262. blogger news
263. guest blogger
264. blogger generator
265. custom blogger
266. youtube blogger
267. blogger home
268. mommy blogs
269. how to set up a blog
270. ybf blog
271. code to hide blog
272. blogging websites
273. larry king blog
274. blogger mobile
275. blogger email
276. blogger read more
277. blogger import
278. blogger url
279. edit blogger
280. black blogger
281. blogger bar
282. calculated risk blog
283. leiter blog
284. hide my blog
285. died in a blogging accident
286. blogging jobs
287. hide blogs and extended network
288. personal blogging
289. fail blogs
290. sambags blog
291. professional blogger
292. blogger icon
293. blogger software
294. blogger forum
295. blogger images
296. blogger pictures
297. blogger title
298. blogger links
299. blogger list
300. audio blogger
301. online blogger
302. dave barry blog
303. code to hide blogs
304. mj's big blog
305. alexis stewart blog
306. drake blog
307. customize blogger
308. blogger sites
309. three column blogger
310. blogger archive
311. blogger photos
312. blogger plugin
313. blogger network
314. blogger picture
315. anthony bourdain blog
316. burka blog
317. blogger spot
318. blogger tools
319. using blogger
320. blogger book
321. blogger pages
322. auto blogger
323. blogger button
324. gmail blogger
325. blogger sitemap
326. adult blogger
327. blogger community
328. blogger creator
329. blogger navigation
330. blogger this
331. above the law blog
332. blogger blogging
333. google blogging
334. jason mesnick blog
335. robert reich blog
336. bitten blog
337. blogger app
338. blogger review
339. contact blogger
340. famous blogger
341. find blogger
342. b blogger
343. popular blogger
344. art blogger
345. boy blogger
346. blogger down
347. blogger blogging
348. orangette blog
349. f my life blog
350. fml blog
351. poptropica help blog
352. orangette blog
353. blogger traffic
354. green blogger
355. blogger photoblog
356. business blogger
357. blogger id
358. about blogger
359. blogger weblog
360. blogging 101
361. blogging bloggers
362. blogger job
363. blogger interrupted
364. blogger private
365. blogger categories
366. iweb blogger
367. blogger archives
368. blogspot blogging
369. political blogging
370. blogging templates
371. blogging this
372. blogging definition
373. ben baller blog
374. blogger beware
375. blogger awards
376. copy blogger
377. blogger support
378. sports blogger
379. blogger directory
380. blogger problems
381. blogger subscribe
382. oldest blogger
383. blogger award
384. female blogger
385. rss blogging
386. blogger wanted
387. upstart blogger
388. conservative blogger
389. blogger statistics
390. political blogger
391. anonymous blogger
392. blogger client
393. blogger application
394. find a blogger
395. american blogger
396. blogger status
397. blogging hosting
398. wiki blogging
399. customizing blogger
400. paid blogger
401. blogger tips and tricks
402. blogger reviews
403. print blogger
404. blogging template
405. blogging plugin
406. blogger profiles
407. blogger follow
408. blogging directory
409. blogging technorati
410. blogging politics
411. nekochank blogger
412. blogger needed
413. blogger relations
414. urban blogger
415. blogger signature
416. election blogging
417. future blogger
418. compendium blog
419. conservative blogging
420. ping blogging
421. blogging diary
422. blogging trackback
423. blogging iraq
424. blogging journals
425. xanga blogging
426. astute blogger
427. artful blogger
428. liberal blogging
429. milkboys blogger
430. accidental blogger
431. blogger weblogs
432. livejournal blogging
433. bible belt blogger
434. greymatter blogging
435. pyra labs blogger

Source: Lazworld.com Inc.

The Top 300 Keywords for GE

300 Most popular keywords for General Electric sorted by search volume.

1. ge
2. refrigerator
3. refrigerators
4. general electric
5. ge profile
6. ge bank
7. ge stock
8. ge microwave
9. ge phone
10. ge appliances
11. ge oven
12. appliances ge
13. ge parts
14. ge electric
15. cordless ge
16. ge capital
17. ge dishwasher
18. ge washer
19. capital ge
20. ge dryer
21. ge online
22. ge security
23. ge appliance
24. ge camera
25. ge price
26. ge home
27. top ge
28. ge energy
29. ge repair
30. ge freezer
31. ge services
32. ge ge
33. ge quote
34. ge credit
35. ge service
36. ge finance
37. ge phones
38. ge card
39. google ge
40. ge 5.8ghz
41. ge video
42. general electric company
43. general electric appliances
44. general electric phone
45. appliances general electric
46. ge part
47. ge pro
48. general electric parts
49. ge cafe
50. ge online services
51. ge careers
52. ge financial
53. ge dishwashers
54. ge india
55. ge consumer
56. ge canada
57. general electrics
58. ge dryers
59. ge led
60. buy ge
61. general electric home
62. general electric inc
63. ge microwaves
64. ge plastics
65. ge health
66. maestro ge
67. general electric corporation
68. ge medical systems
69. ge corporate
70. ge store
71. ge infrastructure
72. ge company
73. general electric appliance
74. ge stocks
75. ge online service
76. ge transportation
77. ge logo
78. ge a735
79. ge consumer finance
80. ge customer service
81. ge products
82. ge financial services
83. ge interest
84. ge recall
85. ge support
86. ge life
87. ge job
88. ge creditline
89. general electric co
90. ge smith
91. ge research
92. ge china
93. ge global
94. general electric energy
95. general electric light
96. ge supply
97. ge share
98. ge dvd
99. ge drip
100. general electric motors
101. ge website
102. ge career
103. civil ge
104. ge smart grid
105. ge ecomagination
106. ge 28310ee1
107. ge employment
108. general electric part
109. general electric lighting
110. ge dbvh512ef
111. ge junction
112. ge earnings
113. ge wjre5500gww
114. ge corp
115. ge corporation
116. general electric medical
117. general electric international
118. general electric canada
119. general electric bulb
120. general electric union
121. general electic
122. ge marketplace
123. ge headquarters
124. ge requirements
125. ge consumer & industrial
126. ge green
127. ge fmp
128. general electric history
129. general electric corp
130. general electric lamp
131. ge wcvh6800j
132. buy ge stock
133. ge foundation
134. ge cafe appliances
135. ge aircraft engines
136. ge motor club
137. ge power systems
138. ge annual report
139. ge preferred
140. ge just cut
141. ge direct
142. ge infra
143. ge 3d
144. ge augmented
145. general electric careers
146. general electric news
147. general electric corporate
148. general electric products
149. general electric quote
150. general electric zoneline
151. general electric business
152. ge johnson
153. ge wcvh6800jww
154. ge wjre5500g
155. ge consumer and industrial
156. ge lunar
157. ge true temp
158. general electric customer service
159. general electric information
160. general electric electronics
161. general electric 2008
162. general electric number
163. general elctric
164. ge mds
165. ge dishwasher recall
166. ge 27956fe1
167. ge xl 44
168. ge refrigerator recall
169. ge 27909ee1
170. general electric medical systems
171. general electric industrial
172. general electric 2009
173. general electric management
174. general electric store
175. general electric car
176. general electric's
177. ge stock history
178. ge cafe series
179. ge enterprise solutions
180. ge ahk65lk
181. general electric headquarters
182. general electric supply
183. general electric cafe
184. general electric a735
185. general electric product
186. general electric computer
187. ge bailout
188. ge...options
189. ge imagination at work
190. general electric wiki
191. general electric employment
192. general electric address
193. general electric plastics
194. general electric health
195. general electric research
196. general electric companies
197. buy general electric
198. canadian general electric
199. general electric technology
200. general electric global
201. ge dbvh512ef ww
202. ge 23333
203. ge cares
204. ge 28129fe2
205. general electric building
206. general electric job
207. general electric contact
208. general electric phone number
209. general electric green
210. general electric india
211. general electric china
212. general electric cb
213. general electric division
214. ge stock news
215. ge applicance
216. ge wcvh6800
217. ge maytag
218. general electric wikipedia
219. general electric annual report
220. general electric transportation
221. general electric preferred
222. general electric website
223. general electric support
224. general electric dvd
225. general electric performance
226. general electric fans
227. ge wcvh6800j ww
228. ge 28851fe2
229. ge 21518ee1
230. ge wbvh5200j
231. general electric mission
232. general electric lynn
233. general electric cap
234. general electric sales
235. general electric board
236. general electric vision
237. general electric infrastructure
238. genaral electric
239. ge consumer products
240. general electric aircraft engines
241. general electric locations
242. general electric career
243. general electric email
244. general electric online
245. general electric training
246. general electric company history
247. general electric catalog
248. general electric bill
249. general electric immelt
250. general electric mission statement
251. about general electric
252. general electric home page
253. general electric manufacturing
254. general electric foundation
255. general electric p7
256. general electric ecomagination
257. general electric americana
258. general electric media
259. general electric direct
260. general electric hungary
261. general electric corporate headquarters
262. general electric cap corp
263. general electric competitors
264. general electric 27909ee1
265. general electric future
266. general electric distributors
267. general electric offices
268. general electric advertising
269. general electric" "smart grid
270. general electric blog
271. general electric revenue
272. general electric government
273. general electric legal
274. general electric bailout
275. general electric founded
276. general electric web site
277. general electric company profile
278. general electric 28300ee1
279. general electric 28310ee1
280. general electric military
281. general electric 3d
282. general electric 25942ge2
283. general electric 28223ee1
284. general electric slogan
285. general electric payment
286. general electric d52gw12
287. general electric 27909fe1
288. news on general electric
289. future of general electric
290. general electric 1988
291. founder of general electric
292. general electric company headquarters
293. general electric consumer products
294. general electric consumer & industrial
295. general electric fuf14dtrwh
296. general electric going green
297. general electric imagination at work
298. general electric imlp
299. general electric elfun
300. general electric 25942ge2 5.8ghz

Source: Lazworld.com Inc.

Google, Yahoo and Bing PPC Grew 10% in Q3 2009

Two reports released this week indicate that paid search expenditures in the U.S. grew between 5% and 10% in the third quarter, with predictions for an even stronger fourth quarter.

Search optimization company SearchIgnite's study, “Q3 2009 U.S. Search Market Report,” tracking 44 billion impressions on Google, Yahoo and Bing, reported 10% paid-search growth in the third quarter versus the previous three months, and the second consecutive quarter of paid search growth.

Performance marketing company Efficient Frontier reported a less robust advance of 5% in paid search expenditures for the third quarter compared with the second. According to Efficient Frontier's “Q3 2009 U.S. Search Engine Performance Report,” based on data from the company's own customers, the previous 12 months experienced a 5% drop in paid search spending.

Based on the gradual uptick in PPC spending by marketers, Efficient Frontier projects “a potential for double-digit” growth in the fourth quarter, on both a quarter-over-quarter and year-over-year basis.

150 Popular Keywords for Hewlett Packard

Keywords are sorted by popularity

1. hp
2. hewlett packard
3. hp driver
4. hp printer
5. hp laserjet
6. hp deskjet
7. hp drivers
8. hp laptop
9. hp hewlett
10. hp hewlett packard
11. hp packard
12. hp cartridge
13. hp notebook
14. hp download
15. hp mini
16. hp officejet
17. hp computers
18. hp printers
19. hp laptops
20. hp pavillion
21. hp toner
22. hp 2133
23. hp support
24. hewlett packard printer
25. hp cartridges
26. hp notebooks
27. hp touchsmart
28. hp business
29. hewlett packard laserjet
30. hp 1200
31. hp touch
32. hp 1100
33. hp elite
34. hp hdx
35. hewlett packard laptop
36. hewlett packard printers
37. hp 10
38. hp 15
39. hp hewlett packard printer
40. hp home
41. printers hewlett packard
42. hewlett packard company
43. hp c4280
44. hp hewlett packard compaq
45. hp tv
46. hp uk
47. new hp
48. hewlett packard computer
49. hp c4480
50. hp c7280
51. hewlett packard laptops
52. hp 3650
53. hp 5500
54. hp 60
55. hp elitebook
56. hp game
57. hp help
58. hp zv5000
59. hewlett packard driver
60. hp 4280
61. hp 6910p
62. hp 74
63. hp 75
64. hp dv6700
65. hp online
66. hp pcs
67. hp shop
68. hp 3845
69. hp 5100
70. hp 6110
71. hp 96
72. hp 97
73. hp coupons
74. hp cp1215
75. hp j6480
76. hp laser printers
77. hp phone
78. hp store
79. hp 3000
80. hp 6730b
81. hp 6930p
82. hp 98
83. hp dv5t
84. hp j4580
85. hp lp2475w
86. hp w2207h
87. computers hewlett packard
88. hp 2510p
89. hp 35s
90. hp 5650
91. hp 5740
92. hp 8150
93. hp 94
94. hp c6380
95. hp dc7800
96. hp jobs
97. hp l7590
98. hp l7680
99. hp products
100. hp tx2500z
101. hp w2408h
102. hp website
103. hp 2710p
104. hp 7280
105. hp 7760
106. hp c8180
107. hp tx2500
108. hp w2207
109. hp 7660
110. hp dc5800
111. hp dv4t
112. hp j4680
113. hp l7780
114. hp laserjet 3015
115. hp shopping
116. hp stock
117. hp tx2z
118. hp w1907
119. contact hp
120. hp 2730p
121. hp 85
122. hp 901
123. hp c4385
124. hp dv7t
125. hp 564
126. hp dc7900
127. hewlett packard corporation
128. hp 1035nr
129. hp 6380
130. hp 6988
131. hp 74xl
132. hp c5580
133. hp c7250
134. hp company
135. hp 1030nr
136. hp c4599
137. hp f2210
138. hp hdx16t
139. hp 33
140. hp dv6t
141. hp ex485
142. hp j6450
143. hewlett packard jobs
144. hp hdx18t
145. hp j4550
146. hp w2558hc
147. hp corporation
148. hewlett packard help
149. hewlett packard specifications
150. hewlett packard invent

Source: Lazworld.com Inc.

150 Watch Keywords - Shopping for A Watch or Selling Watches?

 Watch Keywords sorted by popularity over the last 2 weeks

1. watch
2. men's watch
3. mens watches
4. watch mens
5. women's watch
6. ladies watches
7. casio watch
8. chronograph watch
9. black watch
10. ladies watch
11. gold watch
12. gold watches
13. wrist watches
14. swiss watch
15. diamond watch
16. watch band
17. timex watch
18. invicta watch
19. automatic watch
20. men watch
21. diamond watches
22. pocket watches
23. citizen watch
24. women watches
25. watch strap
26. bracelet watch
27. sport watch
28. silver watch
29. swiss watches
30. wrist watch
31. bulova watch
32. womens watch
33. white watch
34. women watch
35. womens watches
36. citizen watches
37. watch bands
38. vintage watches
39. sports watch
40. silver watches
41. quartz watch
42. swiss army watch
43. vintage watch
44. invicta watches
45. titanium watch
46. automatic watches
47. watches for men
48. dive watch
49. timex watches
50. skagen watch
51. bracelet watches
52. breitling watches
53. bulova watches
54. cartier watch
55. leather watches
56. dkny watch
57. watch straps
58. chronograph watches
59. dkny watches
60. watch face
61. breitling watch
62. swiss army watches
63. pulsar watch
64. buy watches
65. cheap watches
66. gents watch
67. titanium watches
68. discount watches
69. luxury watch
70. esq watch
71. buy watch
72. mens gold watch
73. watches for sale
74. kids watches
75. ladies gold watch
76. women's gold watch
77. best watches
78. men's gold watch
79. gents watches
80. esq watches
81. discount watch
82. gold diamond watch
83. cuff watches
84. cheap watch
85. mens gold watches
86. luminox watches
87. designer watch
88. mens sport watch
89. mens diamond watches
90. mens silver watch
91. expensive watches
92. cool watches
93. womens gold watch
94. mens citizen watches
95. mens designer watches
96. mens leather watches
97. mens swiss watches
98. gold watch band
99. men's gold watches
100. bulova mens watches
101. mens black watches
102. mens vintage watches
103. citizen gold watch
104. timex gold watch
105. men gold watch
106. mens wrist watches
107. mens digital watches
108. womens gold watches
109. mens chronograph watches
110. mens automatic watches
111. gold watch leather
112. mens timex watches
113. mens sport watches
114. mens sports watches
115. titanium mens watches
116. bulova womens watches
117. men silver watch
118. womens silver watch
119. swiss gold watch
120. mens dress watches
121. womens timex watches
122. men's silver watch
123. skagen mens watches
124. skagen gold watch
125. gold wrist watch
126. mens cartier watches
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